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Small Business Saturday

Millennials are the Next Target Group for Small Businesses

For a generation that makes up more than a quarter of the US population, millennials are too large and significant a demographic to not be the focal center of a typical marketing or business strategy. Consequently, Small business Saturday, a major event for small businesses across the United States, has become even more relevant in the…

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Black Friday deals

Industries Making Headlines This Black Friday: An Analyst’s View

The flurry of holiday shopping is upon us. In the U.S, Thanksgiving marks the starting line for America’s most prominent annual holiday shopping hysteria, known as “Black Friday.” The holiday often serves as a make-or-break episode for retailers. In fact, Black Friday is when retailers look to carve out a massive chunk of the business’s…

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Fitness App

Are Fitness Apps Truly Beneficial to Our Health?

Within the past decade, we have witnessed the transformation of mobile phones from simple communication devices to complex smartphones that give end-users access to a range of information and functionalities. Subsequently, these smartphones played host to an ecosystem of tech innovations- including fitness tracking bands, wearable devices, and other fitness mobility solutions. In recent times, health…

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Chipless RFID tags

Intelligent RFID is the Gateway to Seamless Supply Chain Management

Radio-frequency identification, aka RFID, is a far reaching and transformative technology with applications in many business verticals. Be it the education sector, packaging industry, or the travel industry, RFID has simplified and synchronized the entire work process leading to better management of time and resources. Perhaps, taking a cue from these industries, stakeholders in FMCG,…

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