With constantly changing consumer demands and preferences, evolving purchase patterns and rapid changes in lifestyles, the global soft drink market is changing and growing with rapid speed, while the top 10 world’s largest soft drink companies are dominating the global market. Indeed, new products are launched at a frequent rate and sometimes entire new and unique category of soft drink emerges and grabs the popularity. Today, the desires of food and beverage companies to push into new categories has become more apparent. Needless to say, innovation is key to grow in the soft drinks market and these top soft drink companies with their renowned soft drink brands mentioned below are undoubtedly pioneering to stay ahead in the race.
Global Soft Drink Market Analysis
The innovative marketing strategies that promote the soft drink brands and products is one of the primary factors that are poised to bring soft drink companies ahead of its competitors. Take the example of Red Bull, the primary factor for the latter’s success was its groundbreaking marketing campaigns. In addition to this, the market analysts at Technavio identifies that the increasing demand for premium drinks and healthy drinks will trigger the growth of the non-alcoholic beverages market. Consequently, the global soft drinks market is expected to grow at a CAGR of close to 6 % over the next five years. Americas is the largest market for soft drinks, followed by EMEA and APAC. However, APAC is expected to grow faster than all the three regions in the next five years.
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Top 10 Soft Drink Companies in the World 2018
Danone, formerly known as BSN Groupe is one of the largest food and beverage companies in the world and the #1 producer of dairy and nutrition products. The company operates in four core divisions including dairy products, water beverages, advanced medical nutrition, and baby nutritional products. Danone is also one of the largest soft drink companies, with a continued focus on its functional and flavored water brand; Aqua drinks. Danone Aqua is a top-selling bottled drinking water, dominating the markets in the Asia Pacific and Latin America. Aqua Group was acquired by Danone in 2001 and since then the brand has proved to be a successful acquisition by Danone. The company had also acquired bottled water companies such as Naya Waters and Sparkling Spring Water Group in 2000 and 2002 respectively.
Since its foundation in 1992, Nestlé Waters has grown into one of the world’s largest bottled water manufacturers that own and operates 100 production facilities spread across 33 countries with sales and distribution in more than 130 countries across the globe. Today, the company’s portfolio includes more than 51 exclusive soft drink brands including Aquarel, Acqua Panna, Pure Life, Buxton, Perrier, Vittel, Sao Lourenco San Pellegrino, and many others. The company offers three types of water such as natural minerals, prepared water, and spring waters. Nestlé Waters has acquired some of the leading brands since its inception including the acquisition of Sources Minérales Henniez in 2007 and Vale do Sol in 2013.
PepsiCo is a world leading manufacturer of food and beverages that sells its products in more than 200 countries with a portfolio of iconic and prestigious soft drink brands like Pepsi-Cola, Frito-Lay, Gatorade, Naked Juice, Quaker, Lipton, Mirinda, Kero Coco, and many others. PepsiCo is one of the world’s largest soft drink companies that offers products on categories including juice and smoothies, carbonates, and bottled water. The company is involved in sustainable growth by building and expanding its performance with purpose motto. It mainly focuses on three main goal sections: People, Products, and Planet. PepsiCo’s recent acquisitions include SodaStream and Barefoods.
Dietrich Mateschitz started Red Bull in the mid-1980’s with a unique formula of energy drinks and its exclusive marketing strategy. Today, the company has grown into one of the leading and most-recognized soft drink brands in the global beverage industry. The brand that gives you wings is now available in more than 171 countries across the world, with more than 6.3 billion cans sold and consumed in 2017. Since its inception, Red Bull has sold more than 68 billion cans through its unique marketing campaigns made around exciting events. The company’s core markets are Western Europe and the Americas. Red Bull launched a new line of organic sodas this year with three of the four new drinks containing no caffeine.
The Coca-Cola Company
The Coca-Cola Company, one of the world’s largest soft drink companies, is the home to some of the top soft drink brands including Coca-Cola, Fanta, Sprite, and Diet Coke. Other most-recognized brands include vitamin water, Minute Maid, and Powerade. The Coco-Cola company owns and sells more than 500 beverage brands with products sold under several categories including waters, energy and sports drinks, juice drinks, ready-to-drink teas and coffees, and mainly sparkling drinks. The company’s products are sold to customers across 200 countries worldwide. The non-alcoholic beverage brand acquired a 16.7 % stake in one of the leading energy drink companies, Monster Beverage Corp.
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Arizona Beverages is best-known for its ready-to-drink teas, produced and distributed in several regions including the US, Africa, Europe, South America, the Caribbean, Central America, the Middle East, and APAC. The company also manufactures a wide range of non-alcoholic beverages including juice blends, energy drinks, waters, coconut water, teas, diet teas, tea bags, fast shots, organic teas, and much more. The New York-based Arizona Beverages hold a unique position in the worldwide beverage market and is also most-recognized for its big can drink sold at a price of 99 cents in the US.
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Bai is touted as one of the world’s most innovative soft drink companies that offers antioxidant infusion drinks and fresh fruit flavored soft drinks which contain no artificial sweeteners under its product lines Bai and Bai Bubbles. Bai is also a maker of Antiwater, an antioxidant-infused purified bottled water. Founded in 2009 and headquartered in New-Jersey, Bai grew into one of the world’s largest soft drink companies within a span of a decade. Bai brands were acquired by Dr. Pepper Snapple Group, a manufacturer of non-alcoholic beverages in 2017 for $1.7 billion.
Founded as British Vitamin Products in the 1930s, the UK-based producer of soft drinks; Britvic made a strong portfolio of its own prestigious brands including Tango, DaFruta, Teisseire, Maguary, MiWadi, J2O, drench, Fruite, Ballygowan, and Robinsons. Britvic also manufactures and markets a number of PepsiCo’s soft drinks brands such as Mountain Dew, 7UP, SoBe, and Pepsi in Great Britain and Ireland under special agreements with PepsiCo. Britvic primarily sells its wide range of products to shops, supermarkets, pubs, restaurants, cinemas, and hotels. In 2017, Britvic acquired Bela Ischia Alimentos Ltd, which produces liquid and powder concentrates, and juices.
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Dabur is India’s largest FMCG companies that produce and sells fruit juices under its popular brand; Real Fruit juice. With an experience of more than 130 years, the company has grown into a most trusted and well-established name across the world with a revenue of more than Rs 8000 crores and a market capitalization of more than Rs. 50000 crores. Today, Dabur India produces more than 381 products across 21 categories and the company has its presence in more than 100 countries. The other categories that Dabur operates in include oral care, health care, hair care, skin care, home care, and foods and beverages.
Hydro One Beverages
Founded in 2006, Hydro One Beverages is one of the fastest growing companies in the global soft drink market that produces advanced nutritional supplements. The company offers a wide range of products under various brands including BÖDE Sport, a low sodium sports drink; REVd, a healthy soft drink that supports diabetic health and sugar-free green tea. Hydro One Beverages offer their products through stores in South Carolina, and Georgia as well as online.
Global Soft Drink Market Trends
The demand to consume fresh foods and drinks is picking up among consumers owing to the rising awareness of health-related concerns. Consequently, the craft juices have been introduced in the soft drinks market that is made by twisting old styles to develop newer variants of juices. Craft juices bring in a lot of freshness, taste, and nutrition to drink. The shelf life of these drinks is very less, usually in days, instead of weeks. A wide variety of craft juices were launched under the brand RIPE Craft Juices in January 2017. These are available to the US consumers through various retail and online channels. The growing demand for craft juices will spur more leading soft drink companies to enter this fastest growing segment in the global beverage industry.
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