Technavio’s market research report segments the consumer electronics market in China by products and includes segments like gaming consoles, cameras, tablets, TV, PC, and smartphones. The report also analyzes the key trends and drivers influencing market growth. Leading vendors in this market are Apple, Lenovo, Samsung, Xiaomi, Microsoft, and Canon.
Technavio’s market research analysts estimate the consumer electronics market in China to grow at a CAGR of around 10% between 2015 and 2019. The augmented sale of smartphones and gaming consoles is boosting growth prospects in this market.
The new market research report from Technavio provides a breakdown and analysis of the consumer electronics segments by technology.
“The popularity of e-commerce portals has facilitated the choice for consumer electronics among people, as it is the most comfortable mode of shopping. It gives them a platform to compare the prices of smartphones or tablets. These portals also aid in comparing the specifications of electronic devices and allow consumers to buy and sell their electronic devices online. China dominates the e-commerce market, in terms of large number of internet user’s and highest revenue generated via e-commerce,” says Sriram Mohan, Lead Analyst, Food & Retail, Technavio Research.
Smartphones dominate the Chinese consumer electronics market, accounting for more than 71% of the total market share. The government of China’s recent decision to issue 4G license to major telecom providers like China mobile, China telecom and China Unicom is fostering growth in this segment. The increasing sales smartphones are expected to generate revenue worth US $197 billion during the forecast period.
The key vendors in the consumer electronics market in China include Apple, Lenovo, Samsung, Xiaomi, Microsoft, and Canon. This market is highly competitive and fragmented due to the presence of numerous large and small vendors. Competition among these vendors is expected to intensify during the forecast period as recent technological innovations will result in the rapid advancement of the consumer electronics market.
A more detailed analysis is available in the Technavio report, Consumer Electronics Market in China 2015-2019.
We can customize reports by other regions and specific segments upon request.
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