This market research report presents a detailed segmentation of the global beauty drinks market by ingredients (proteins, vitamins and minerals, and fruit extracts) and by geography (APAC, Europe, North America, and ROW). Key vendors analyzed in the report are AMC, Asterism Healthcare, Hangzhou Nutrition, Juice Generation, Kinohimitsu, and Ocoo.
Technavio’s market research analysts estimate the global beauty drinks market, to grow at a CAGR of around 11% between 2015 and 2019. The rise in early aging is the primary driver of the growth of this market. The increasing air pollution and hectic and stress-filled lifestyle of the present day customers often result in early ageing. Europe dominates the global market for beauty drinks, accounting for 35% of the total market share. Beauty drinks are mostly consumed as a detoxifying and as an anti-ageing agent in this region.
The new market research report from Technavio provides a breakdown and analysis of the beauty drinks segments by technology.
“Of late, this market is witnessing growing preference towards herbal based beauty drinks. As a result of the increased health awareness, consumers perceive chemical based drinks to be harmful to one’s health leading manufacturers to develop beauty drinks that are 100% organic and natural. For instance, during 2015, SBED launched a new brand under the name of Amour Beauté Harmonie (ABH). This beauty drink is made using ingredients such as collagen, goji berries and acerola extract with pineapple, carrot, cherry and kiwi-apple juice and claims to improve skin hydration, elasticity and wrinkle lines,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research
Protein-based drinks leads the beauty drink market, accounting for 45% of the overall market share. Collagen-based drinks are the biggest sector in this market as they help the skin to maintain radiance and elasticity. For instance, during 2014, Protein Drinks Co introduced a protein based collagen drink in the UK market for both men and women that contained milk proteins, vitamins, minerals, green tea extracts and hydrolyzed collagen.
The leading vendors in the global beauty drinks market include AMC, Asterism Healthcare, Hangzhou Nutrition, Juice Generation, Kinohimitsu, and Ocoo. This market is a highly niche and competitive. Vendors in this market compete on the basis of inclusion of various ingredients (vitamins, extracts, and coenzymes), pricing, and availability. The market also faces competition from other markets such as fresh fruits and vegetables, hot and cold beverages, and other functional beverages.
A more detailed analysis is available in the Technavio report, Global Beauty Drinks Market.
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