According to the latest market research study released by Technavio, the global selfie stick market is expected to grow at a CAGR of more than 26% during the forecast period 2016-2020.
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Technavio research analysts categorize the global selfie stick market based on product type:
Global selfie stick market share by product type 2015
|
Bluetooth Selfie Stick |
46.95% |
|
Wired Selfie Stick |
36.20% |
|
Remote-Triggered Selfie Stick |
16.85% |
Source: Technavio
Bluetooth selfie sticks
The global Bluetooth selfie stick market was valued at almost $26 million in 2015 and is expected to grow at a rapid CAGR of close to 32% by 2020. The convenience of using this device and the ability to take pictures by pairing the selfie stick with smartphones makes this the most popular choice for end-users in the market. The ease of using Bluetooth selfie sticks without depending on the timer of smartphone’s camera helps in the growth of this market segment. The vendors in the market are also investing in the development of these devices, which will help them overcome the drawbacks and issues with the battery life of these devices.
“The ease of connectivity and convenience of these Bluetooth selfie sticks is driving the growth of this market segment. The vendors in the market are focusing on product development and expanding their product portfolio to attract more consumers and increase their profitability. These devices are cost-effective and have easy functionality. As of 2016, the price of Bluetooth selfie sticks was around $15 in the US and Europe and $10 in APAC,” says Navin Rajendra, a lead analyst at Technavio for research on consumer electronics.
Wired selfie sticks
The global wired selfie stick market was valued at around $20 million in 2015 and is expected to grow at a CAGR of more than 7% by 2020. These selfie sticks come with a headphone cable that enables the user to pair or charge the selfie stick with the phone. The electricity drawn by the headphone jack allows the user to take pictures by pressing the button on the selfie stick. The primary functionality of the button allows the user to avoid charging the selfie stick repeatedly while it is connected to the smartphone. These devices have very low prices , which in turn, is helping in the growth of this market segment. The price of wired selfie sticks starts at $10 in the US and Europe and $5 in APAC.
Remote-triggered selfie sticks
The global remote-triggered selfie stick market was valued at over $9 million in 2015 and is expected to grow at a rapid CAGR of about 37% by 2020. The rising adoption and popularity among selfie enthusiasts across the globe will make it the fastest-growing market segment during the forecast period. These devices can operate the selfie sticks from a distance through keychain-sized Bluetooth remotes. The Chinese vendors across the market are offering cheaper options with the same functionality, fuelling the growth of this market segment.
The top leading vendors operating in the global selfie stick market are:
- Anker
- Fotopro
- KobraTech
- Kootek
- Looq Robotics
- Momax
- Mpow
- fromm works
- Satechi
- Selfie on A Stick
- Selfie Stick Gear
- Xiaomi
A more detailed analysis is available in the Technavio report titled, ‘Global Selfie Stick Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global CMOS Camera Module Market 2016-2020
- Global Mobile Camera Module Market 2015-2019
- Global Smart Camera Market 2015-2019
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