The global aloe vera-based drinks market was valued at $224 million in 2015 and is expected to surpass $354 million by 2020, says Technavio.
Technavio has announced its latest market research report on aloe vera-based drinks for the forecast period, 2016-2020. This market analysis, under the non-alcoholic beverages vertical, discusses the major drivers and key emerging trends that will influence the growth of the global aloe vera-based drinks market during the forecast period. Some of the top vendors listed in this industry analysis include Aloe Farms, ALO, Forever Living Products, Houssy Global, and OKF Corp.
Among various geographies, APAC will be the fastest-growing region in the global market, expected to contribute revenues of around $157 billion by 2020. The increasing demand for healthy food and beverage options is the main growth factor for aloe vera-based drinks in APAC.
“Aloe Vera is helping several beauty brands limit their dependence on water. Several companies are changing their manufacturing techniques in formulating beauty products. Waterless products have huge potential worldwide due to the increasing water scarcity around the globe. This is compelling the beauty brands to make use of aloe vera juice to prepare aloe vera shower gels. In this process, water is replaced with non-pasteurized, pure double-concentrate, and non-carbon filtered aloe vera juice that is extracted using the reverse-osmosis process,” says Manjunath Reddy, a lead analyst at Technavio for research on non-alcoholic beverages .
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This new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Health benefits of aloe vera
The various health benefits of aloe vera is the major factor responsible for the growth of the global aloe vera-based drinks market. Aloe vera juice contains various nutrients such as iron, amino acids, vitamin B, potassium, vitamin A, sodium, vitamin C, calcium, manganese, zinc, vitamin E, and folic acid, which will strengthen the body’s immune system. Some of the benefits of consuming aloe vera juice include proper digestion, hair growth, detoxification of the body, lowers blood sugar and cholesterol level, makes immune system strong.
New product variants
Vendors in the market are coming up with new product variants to cater to the consumer demands due to the increasing demand for aloe vera-based drinks. They are launching new flavors of aloe vera-based drinks and low sugar drink variants especially for health-conscious consumers. For instance, Forever Living Products has launched aloe vera drinks in three flavors such as orange papaya, lemon lime, and cran-apple. For instance, ALO has launched ALO Light, a low-calorie aloe vera juice, targeted at the health-conscious population and has also come up with ALO Pulp Free for those consumers who like the taste of the aloe vera juice but the texture.
Increasing investments and strategic partnerships
New investments and strategic partnerships among various players in the aloe vera-based drinks market is another factor for the growth of the market. The larger players in the market are investing in the smaller and more innovative players. For instance, in June 2016, Coca-Cola invested in Aloe Gloe, a California-based startup, through its Venturing and Emerging brands unit.
Some of the other prominent vendors identified in this report are Aloe Vera India, Dynamic Health Laboratories, Essentia Herbs Industries, HAS HERBAL, Lakewood, Okeyfood, Patanjali Ayurveda, Sanjivani Drugs & Research Centre, and Warren Laboratories.
This research report includes an in-depth analysis, market shares, and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, and key financials. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Aloe Vera-Based Drinks Market 2016-2020‘. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Probiotic Drinks Market 2016-2020
- Global Digestive Health Food and Drinks Market 2016-2020
- Global Organic Drinks Market 2016-2020
- Global Sparkling Water Market 2016-2020
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