Key vendors to strategically increase their sales by offering various types of services
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the cloud computing market in Latin America in their latest research report. This report also lists 7 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated by the sales of enterprise cloud computing solutions and services by vendors in Latin America.
- SaaS: It is an on-demand software solution delivered over the Internet based on a subscription model.
- IaaS: It is a is a cloud computing service for managing databases, storage, disaster recovery, and other infrastructure-related solutions by hosting services.
This Technavio report, under cloud computing vertical, is based on the synthesis, analysis, and interpretation of information about the cloud computing market in Latin America collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The cloud computing market in Latin America is fiercely competitive due to the presence of various established players. Start-up and mid-size cloud computing firms are entering the market and rendering the marketplace highly competitive. The companies are offering value-added features and competitive pricing to sustain the competition in the market. The vendors are expanding their business units to various other regions and investing in developing specific and customized cloud-based solutions to increase their global footprint and attract more consumers. The companies are focusing on innovative product offerings, and building capabilities to gain a competitive advantage over other players. The companies will also have to enhance their offerings to move up the value chain and win cloud computing deals to increase their revenues and profitability.
“The advent of DevOps that helps in connecting software development team and operation team on a common platform, will revolutionize the cloud computing market. This technology aids in the automation of the application testing and deployment process. DevOps platform solutions help mobile application developers build, deploy, test, and automate the application development process,” says Amit Sharma, a lead analyst at Technavio for research on cloud computing.
Top five vendors in the cloud computing market space in Latin America
AWS
This company is a subsidiary of Amazon, and it provides IT infrastructure services to businesses in the form of web services. It also offers a broad set of global compute, storage, analytics, application, database, and deployment services, which help organizations move faster, scale applications, and lower IT costs. Recently, the company entered into a partnership with AT&T and Verizon to deliver dedicated networks connections.
Key products: Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon EC2 Container Service, and Amazon CloudWatch.
Microsoft
The company provides enterprise-grade technology in both its own and global data centers. Its hybrid cloud helps clients to move smoothly from their data center to its database, while maintaining a comprehensive view of the infrastructure and enables its clients to construct hybrid applications that leverage both on premise and cloud resources. In addition, it also helps clients to take advantage of backup, storage, and recovery options with reduced cost and higher efficiency.
Key products: Microsoft Azure, Cortana Intelligence Suite, Cloud platform solutions, and Hybrid cloud solutions.
IBM
IBM provides a wide range of computer products and services and offers various types of hardware, software, consulting, and infrastructure services. It offers a variety of hardware, software, and services that provide support to SMBs and their solutions aid SMBs to increase their growth opportunity, revenue, and efficiency.
Key products: IBM SmartCloud Managed Backup, IBM cloud platform solutions, IBM SmartCloud Enterprise-persistent storage, and IBM cloud infrastructure solutions.
The company offers a reliable, cost-efficient, and secure data storage and transfer facilities with user-friendly access from multiple lines in an organization. It also provides various cloud-based products, solutions, and services across different business enterprises. In recent times, it brought smart contact lens to the market to expand into the wearables and health sectors.
Key products: Google Cloud Platform and Google cloud infrastructure solutions.
Salesforce
Salesforce offers enterprise cloud computing solutions and provides social and mobile cloud apps, and professional and platform services. Its professional services include training, implementation, consulting, integration, deployment, and campaign services to customers to facilitate the adoption of the social and mobile cloud solutions.
Key products: Sales Cloud, Service Cloud, Wave Analytics, and App Cloud.
Other prominent vendors in this market include HPE, Oracle, Rackspace, Red Hat, SAP, Telefonica, and TIVIT Technology.
A more detailed analysis is available in the Technavio report, Cloud Computing Market in Latin America 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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