Key vendors to renovate traditional department stores to gain market shares.
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for department stores in Germany in their latest research report. This report also lists 11 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from the retail sales of products to individual customers by the department stores in Germany.
This Technavio report, under the general retail goods and services vertical, is based on the synthesis, analysis, and interpretation of information about department stores in Germany collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The market for department stores in Germany is characterized by the presence of both national and international vendors. At present, the market scenario is such that department stores in Germany are not performing well and are constantly losing market shares. As a result, a number of closures are taking place in the German market for department stores. Unlike the markets in countries such as China and India, department stores are an old concept for the German consumers.
“Vendors in the market are renovating traditional department stores to keep up with the changing consumer preferences, especially that of the Gen Y and millennial population. It is imperative for them to renovate and change their look and feel in order to increase the footfall as well as sales and compete with shopping malls, discounters, and online retailers. Leading department stores in the country, like KaDeWe, are renovating their stores by introducing glazed rooftop extension, new elevators, and by treating the structure as four connected shops, each with a separate entrance and circulation spaces,” says Poonam Saini, a lead analyst at Technavio for general retail goods and services.
Top five vendors for department stores in Germany market space
Breuninger
Breuninger’s offerings include apparel, shoes, designer products, kids products, lingerie, beauty products, sports products, homeware, accessories. The company sales products from more than 1,000 brands in all categories. Breuninger operates 11 stores in Düsseldorf, Sindelfingen, Ludwigsburg, Freiburg, Nürnberg, Leipzig, Erfurt, Karlsruhe, MTZ, and Reutlingen in Germany.
Key products: Jewelry, Bags, Shirts, Shoes, Jackets, Ski and snowboard, Personal care products, and Accessories.
C&A
C&A operates a chain of fashion stores across Germany as well as other parts of Europe, Central America, and South America. It sells lingerie, swimwear, jackets, bodyguard apparel, casual military shirts, tie-dye scarves, long necklaces with metal beads, bags and purses, footwear, Ray Ban sunglasses, and other fashion accessories. C&A operates as the subsidiary of Cofra Holding and has 1,575 concept stores, kids store, kids and women stores, lingerie stores, and Clockhouse stores across Europe. The company has 483 stores in Germany alone.
GALERIA Kaufhof
GALERIA Kaufhof operates department stores and sports stores in Germany and Belgium. It sells men’s, women’s, children’s clothing; shoes; jewelry; watches; and other fashion accessories through its outlets. The company operates as the subsidiary of Hudson’s Bay Company.
Key products: Apparel, Shoes, Watches, Jewelry, Perfumes, Suitcases and bags, Wine and gourmet, and Toys.
Karstadt Warenhaus
Karstadt Warenhaus operates department stores and sports stores across Germany. It offers electronic goods, leather goods, textile, and home furnishings products through its outlets. The company operates as a subsidy of SIGNA Holdings and operates in 28 cities across Germany. As of July 2016, the company operated 114 stores in Germany.
Key products: Apparel, Shoes and equipment, Kitchen products, Wine, Mattresses, Electronics, Watches and Jewelry, Perfumes, and Bags and luggage bags.
Woolworth
Woolworth operates and owns departmental stores in Germany and Austria. It offers products ranging from stationary to electronics. The company operates as the subsidiary of Tengelmann Groupe and operates in more than 300 stores in Germany.
Key products: Electronic products, Music and video products, Home furnishing, Stationary, Apparel, and Home accessories.
Other prominent vendors in this market include Galeries Lafayette, Peek & Cloppenburg, Hema, Ludwig Beck, Müller, Apropos, Marimekko, Zara, Mitsukoshi, Manufactum, and Strauss Innovation.
A more detailed analysis is available in the Technavio report, Department Stores in Germany 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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