Technavio, a tech-focused market research firm, has published a new report on the antivirus, which is expected to grow at a CAGR of almost 10% during the forecast period 2016-2020.
This latest report by Technavio covers the market outlook and growth prospects of the global antivirus software package market for 2016-2020, considering 2015 as the base year. In addition, an overview of the market, key leading countries, vendor landscape, and a detailed analysis of the top vendors operating in this market are covered in the report.
Based on geographical division, Technavio market researchers segment the global antivirus software package market into the following key regions: APAC, Europe, MEA, North America, and South America.
Geographical segmentation of the global antivirus software package market for 2015 (market share %)
|
North America |
36.04% |
|
APAC |
20.91% |
|
Europe |
17.77% |
|
South America |
15.01% |
|
MEA |
10.28% |
Source: Technavio
The top three revenue contributing regions are discussed below:
Antivirus Software Package Market in North America
North America accounted for around 36% of the global antivirus software package market in 2015. The presence of many global financial institutions and big corporations, greater use of technologies such as enterprise mobility, the IoT, and cloud computing among enterprises in North America are the key factors fueling growth in the antivirus software package market in North America.
According to Ishmeet Kaur, an industry expert at Technavio, specializing in research on enterprise application, “The early implementation of the Internet in North America has led to more complex security threats. New types of cybercrime such as spear phishing, website defacement, distributed denial of service (DDoS), and e-mail spam have entered the market. There is a high occurrence of cyber-attacks and malware threats resulting in the increased adoption of antivirus software packages.”
Organizations in the region have also become aware of the benefits of using antivirus software on their laptops, MacBook, netbook, smartphones, and tablets.
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Antivirus Software Package Market in APAC
The market share of APAC will increase during the forecast period due to the increasing initiatives of organizations in developing economies such as India and China to implement antivirus software packages. With the advances in technology, such as the cloud and the IoT, phishing scams and identity thefts are becoming a threat to large enterprises, SMEs, and individual consumers in APAC. Japan and South Korea are the major revenue-contributing countries in APAC. Other countries such as the Philippines, Thailand, Sri Lanka, Australia, Bangladesh, and Malaysia are also expected to speed up the adoption of antivirus software packages in the coming years. The increased implementation of BYOD policies, rise in the number of smartphone thefts, and surge in the number of Internet users are the factors contributing to the market growth. Moreover, the growing instances of security attacks on organizations and individual consumers will further propel growth in this market. The number of financial malware attacks in Russia and China have been the highest in the recent years, which has led to the massive deployment of antivirus software in these countries.
Antivirus Software Package Market in Europe
The major contributors to the market in Europe are Russia, France, Spain, Norway, Germany, and the UK, due to the increased reliance on e-commerce and rise in the number of cases of fraud. These countries are coordinating their operations because of cyber threats, which has resulted in the need for high-end security to safeguard systems. The growing publicity of m-commerce and mobile wallet services has positively influenced the market growth. The EU has also approved the regulation of electronic signature and data protection to protect and secure critical data on mobile devices, which will also augment the growth prospects for antivirus software market in Europe.
The top leading vendors operating in the global antivirus software package market are:
- AVAST
- Microsoft
- AVG
- Avira
- McAfee
- Symantec
Other prominent vendors in the market include Baidu, Bkav, Bitdefender, BullGuard, Check Point Software Technologies, Comodo Group, Doctor Web, Emsisoft, ESET, Fortinet, F-Secure, IObit, Kaspersky Lab, Lavasoft, Malwarebytes, Panda Security, Qihoo 360 Software, Safer-Networking, Sophos Group, ThreatTrack Security, and Webroot.
A more detailed analysis is available in the Technavio report titled, ‘Global Antivirus Software Package Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Mobile Anti-Malware Market 2016-2020
- Antivirus Software Market in APAC 2015-2019
- Antivirus Software Market in Latin America 2015-2019
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