Taobao Leads the E-tailing Market in China, Says TechNavio Report

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  • Key Product Segments include Apparel, Electronics and Education, Household Products, Transportation and Communication, Healthcare, Food and Utilities

TechNavio, an independent London-based research firm identifies ‘Taobao’ as the leading vendor in the E-tailing Market in China for the 2012-2016 forecast, with a share of more than 70 percent. Other key players include 360buy, Suning and Amazon.

Over the last few years, the demand for E-tailing in China has grown rapidly, becoming a preferred choice among buyers. The availability of multiple options without time and location constraints offers buyers flexibility in decision-making which is playing a huge role in market growth. Equally impactive, is the introduction of modern communication technologies including mobile and broadband connections as well as 3G and 4G connections—all of which make it much easier people in China to make online transactions.

In China, the online sales in small and medium-sized cities are also increasing based on the limited availability of certain products in physical retail stores. Although brick-and-mortar vendors are still dominating the Retail market in China by a long shot, digitalization in the industry is expanding every day.

TechNavio’s senior analyst and co-author of this report commented saying, “In 2012, B2B retailing was far ahead of B2C retailing, accounting for more than 75 percent of the E-tailing market. The trend will be continuing for the next few years, until online platforms eventually gain widespread acceptance among the masses.”

To determine the scenario for these vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of drivers, challenges, and trends of this market featuring data on product segmentations, vendor shares, growth rate by revenue, and an evaluation of the different buying criteria in order of importance. 

If you are interested in more information on this topic and our upcoming research on https://www.technavio.com/report/e-tailing-market-china-2012-2016 please send an e-mail to media@TechNavio.com 

 
About TechNavio

TechNavio is a leading technology research and advisory company with a global coverage. We focus on emerging technology trends that can shape the market. We identify and explain these trends to our customers to help them take better decisions.

TechNavio models the trends using a mix of quantitative and qualitative tools in its proprietary research methodologies. We build forecasts across market segments and geographies based on the trends identified. These forecasts and analysis are used to help our customers identify new and existing opportunities in their markets. We also help customers assess their competitive position in a changing market scenario.

TechNavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape of the E-tailing Market in China. Our analysts obtain the information using a combination of the bottom-up and top-down approaches, besides using in-house market modeling tools. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

Decision makers and influencers in sales & marketing, strategy, product and R&D teams rely on research from TechNavio. We have a large and growing base of happy customers worldwide. Our customers include technology suppliers, end users, consulting companies, investment firms and research institutes.

Founded in 2003, TechNavio has about 200 analysts globally. We cover more than 500 technologies across 80 countries. Our analysts are closely monitoring the market every day by talking to all the industry participants. We have proprietary databases that provide us with a complete perspective of the market. TechNavio develops over 2000 pieces of research deliverables every year.

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ritu@TechNavio.com

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