In the ever-competitive marketplace of the 21st century, providing a high quality product or service to consumers is no longer enough to guarantee business success. Rather, companies—both large and small alike—have no choice but to invest increasing amounts of time and money in their public relations strategies to enhance their brand’s reputation, drive traffic, and ultimately, improve revenue.
The Global Public Relation Tools Market arose from this need and has blossomed into a more-than $US 2-billion industry in just a few years. We’ve pinpointed the Top PR Heavyweights in this field.
Business Wire Inc
“At Business Wire, we do more than issue press releases – we instantly and simultaneously deliver your multimedia news and financial disclosures around the world, provide valuable measurement data and offer special targeting options. For more than 50 years, we’ve delivered critical communications for everyone from start-ups to the Fortune 500.”
Cision Inc
ca.cision.com
“How you get that story out is constantly evolving. Every day, there are new platforms for communication, more outlets for sharing news, fresh influencers to reach, and smarter technologies that fundamentally change the ways in which PR, marketing and media professionals must work. With its award-winning, on-demand CisionPoint software, Cision puts every aspect of your campaign at your fingertips.”
Meltwater Group
“Meltwater helps businesses drive growth and build brands. Meltwater’s online intelligence platform analyzes billions of digital documents daily to extract precise, timely business insights that help more than 20,000 companies understand their markets, engage their customers, and master the new social business environment. With offices in 27 countries, Meltwater is dedicated to personal, global service built on local expertise.”
UBM PR-Newswire
“PR Newswire provides communications products and services to professionals in marketing, public relations, corporate communications and investor relations roles in businesses, government and other non-commercial organisations. As well as distributing clients’ messages and information, PR Newswire also helps clients target audiences and monitors how effectively their messages are communicated.”
Gorkana Group
“Our clients become part of our unique community. This connects them to everything from industry experts and latest news, insights and events, jobs and journalists, not to mention our own essential media intelligence services. It’s why 35,000 PRs rely on us every day and 100,000 journalists receive our daily alerts.”
Marketwired Inc
“As a leader in the evolving category of social communication, we have a client base that spans Fortune 500 companies, advertising and PR agencies, government, educational institutions and non-profit organizations around the world. Our solutions, powered by our innovative social intelligence engine Sysomos, are the choice of 9 of the top 10 on Interbrand’s list of the 100 best global brands. We help clients make sense of social media conversations in 186 languages, and we offer translation services for our distribution clients in 55 languages.”
iSentia Ltd
“As Asia-Pacific’s leading media intelligence agency, it is our mission to discover and share valuable insights that drive smarter decisions. We do this by being passionate about your client experience, and collaborating as one team to continually find you better solutions. Every day, from Beijing to Bondi, we relish that challenge.”
Vocus Inc
“Vocus provides cloud marketing software that enables businesses to attract, engage and retain customers. Online information, recommendations and social networks increasingly influence buying behavior. Marketing has evolved, and in order to succeed in today’s world, marketers have to take advantage of new digital marketing channels and ensure that they are working together to generate brand awareness, demand and revenue.”
MediaVantage
“MediaVantage is a secure web application that delivers real-time media monitoring and provides the tools and intelligence you need to paint a complete picture of your PR success. The powerful MediaVantage search engine pulls traditional media coverage and social media mentions relevant to your work into a single database, so you can extract valuable information about your coverage with speed and ease.”
