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Rising number of start-ups to boost revenue potential of the global computing mouse market through 2020

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Computing mouse: Key market research findings

  • Increase in the number of computer gamers
  • Upsurge in the demand from emerging nations

Technavio’s market research analysts estimate the global computing mouse market to grow at a CAGR of almost 4% between 2016 and 2020. The primary growth driver for the market is the increase in the number of computer gamers across the globe. Currently, the Americas dominate the global computing mouse market by accounting for over 40% of the overall market share. Rapid advances in technology and the increased sales of PC gaming devices are expected to have a positive impact on the growth of the computing mouse market in this region during the forecast period.

The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.

“Original equipment manufacturers (OEMs) in global computing mouse market are continually adding new features to their products, resulting in regular launches of innovative products in the market. These innovations enhance the performance and applications of computing mice, threby boosting the sales. The introduction of ergonomic mice is also expected to contribute to the growth of the market during the projected forecast period,” says Sunil Kumar Singh, Lead Analyst, Hardware & Semiconductor, Technavio Research.

There has been a significant increase in the demand for wired and wireless computing mice in emerging markets such as Brazil, Russia, India, and China in recent years. The economic development in these regions due to rapid industrialization and increasing population density is driving the demand for computing mice. The rising number of start-ups in these emerging nations is also expected to contribute to the growth of the market over the next four years.

Logitec is the leading vendor in the global computing mouse market. The global computing mouse market is intensely competitive due to the presence of several global and local original equipment manufacturers.  Vendors are spread out across the globe and price wars are likely to affect vendor performance due to competitive pricing. This strategy will probably be adopted to help suppliers increase their customer base. The competition in the market relies on factors like technology, distribution channels, price, and brand presence.  Since the market is quite saturated, vendors have to find new ways to stay profitable and widen their customer base.

A more detailed analysis is available on the Technavio report, Global Computing Mouse Market 2016-2020.

We can customize reports by other regions and specific segments upon request.

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