- The key vendors in the TV Ad spending market in the US 2015-2019 are P&G, General Motors, AT&T, Comcast and L’Oreal
London, 09 November 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the TV Ad spending market in the US 2015-2019. The TV advertising industry is gradually shifting its focus from traditional mass targeting to specific data- and audience-driven TV advertising. This new technology is expected to smoothen the shift of advertisers’ focus and investments toward online advertising. The TV ad spending market in the US is expected to grow at a CAGR of 3.38% during the forecast period of 2014-2019.
The TV ad spending market is going to benefit from sports and political events worldwide during the forecast period. The 2016 and 2016 Olympics, European Leagues, FIFA World Cup, and the US presidential election are the key events that are likely to increase TV ad spending.
“With the increase in quality and variety of programmatic inventory, advertisers are allocating more budget for programmatic advertising,” says Faisal Ghaus, Vice President of Technavio Research.
“Programmatic advertising refers to automated buying and selling of digital advertising based on some parameters. This is an efficient yet time-saving innovation, which many companies are using.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on the TV Ad Spending Market in the US 2015-2019, please send an e-mail to media@TechNavio.com
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