London, 09 October 2015 – Technavio has published a new report on the mobile augmented reality (AR) market for marketing and advertising in the US, which is expected to grow at a CAGR of nearly 99% from 2015-2019.
About the Report
The latest report by Technavio draws attention towards the increased awareness about AR technology and the increasing number of vendors providing this technology in the US.
“Several consumer brands such as Nike, Pepsi, Maybelline, and Converse have launched AR-based campaigns, and a large number of gaming and navigation apps are available on iOS and Android platforms,” says Faisal Ghaus, Vice President of Technavio.
The latest report by Technavio also emphasizes the increased integration of AR solutions in mobile devices such as smartphones, phablets, and tablets by manufacturers to enhance user experience.
“The increased integration of AR solutions in mobile computing devices is likely to boost the market growth during the forecast period, especially with the rise in popularity and high penetration of smartphones and tablets,” adds Ghaus.
Market Scope and Calculation of Market Size
The new Technavio report covers the present scenario and growth prospects of the mobile augmented reality market for marketing and advertising in the US from 2015-2019. This report covers the overall ecosystem of the mobile AR market, including AR engines, software, and hardware.
Key Information Covered in the Report
Key Vendors:
- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- Metaio
- NGRAIN
- Qualcomm
- Total Immersion
- Wikitude
- Zappar
Market Growth Drivers:
- High usage of mobile devices
- For a full detailed list, view our report.
Market Challenges:
- Lack of content
- For a full detailed list, view our report.
Market Trends:
- SLAM technology
- For a full detailed list, view our report.
Technavio currently has more than 3000 market research reports on a huge range of topics, including 200+ reports on the augmented reality market:
- Mobile Augmented Reality Market in the US 2015-2019
- Mobile Augmented Reality (AR) Market in Japan 2015-2019
If you are interested in more information, please contact our media team at media@technavio.com.
