Increased investments in R&D to fuel the growth in the global portable printer market by 2020

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This market research report presents a detailed segmentation of the global portable printer market by industry application (transportation and logistics, retail, manufacturing, healthcare, and others), by technology (thermal, inkjet, and impact), and by geography (the Americas, APAC, and EMEA). The leading vendors identified in this market are Brothers, Honeywell, Seiko Epson, Toshiba Tec, and Zebra Technologies.

Technavio’s market research analysts estimate the global portable printer market to grow at a CAGR of over 17% between 2016 and 2020. The increased investments made by vendors in research and development (R&D) to improve capabilities such as precision, speed, quality of print, and lesser cost of ownership is the primary driver for the market during the forecast period. At present, the Americas dominate the global portable printer market, accounting for around 38% of the overall market share. The adoption of portable printers by the retail, healthcare, transportation and logistics, and manufacturing industries owing to the increasing mobile workforce and rising demand for on-the-go printing is a major factor in the growth of the portable printer market in this region.

The new market research report from Technavio presents a breakdown and analysis of the portable printer segments by application.

“Vendors are innovating and integrating their business models as a result of decreasing average selling prices (ASPs) and increased competition. Besides, manufacturers are also developing their expertise over the downstream supply chain. Altogether, these factors are expected to have a direct and positive impact on the global portable printer market. For instance, Zebra entered into a contract to acquire the Enterprise business from Motorola solutions for almost $4 billion and completed the acquisition in October 2015,” says Sunil Kumar Singh, Lead Analyst, Hardware & Semiconductor, Technavio Research.

The transportation and logistics segment accounted for around 28% of the overall market share of the global portable printer market in 2015. The increasing demand for logistics business and the growing popularity of e-commerce are the major growth factors in this segment. The ability of portable printers to provide a better ROI than that of traditional printers by improving the cycle time within the supply chain is also expected to boost the sales of portable printers in the transportation and logistics segment.

The key vendors in the portable printer market include Brothers, Honeywell, Seiko Epson, Toshiba Tec, and Zebra Technologies. The global portable printer market is highly competitive owing to the presence of a few leading vendors. Vendors are focusing on technological advances to gain a competitive edge over others, leading to the development of core competencies.

A more detailed analysis is available on the Technavio report, Global Portable Printer Market 2016-2020.

We can customize reports by other regions and specific segments upon request.

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