Stylus pen: Key market research findings
- Emergence of sustainable interactive learning models to drive market growth
- Americas to continue market dominance over the forecast period
- Key vendors – Hanvon Technologies, Seiko Epson, Wacom, and Waltop
Technavio’s market research analysts predict the global stylus pen market to grow at a CAGR of almost 6% between 2016 and 2020. The emergence of a sustainable model for interactive teaching is augmenting the demand for stylus pens in the market. Many schools and universities are spending heavily on various innovative products to enhance the learning and teaching methods such as interactive whiteboards (IWBs) and stylus pens. At present, the global stylus pen market is dominated by the Americas with a market share of almost 35%. The digitization of education is triggering an upsurge in the penetration of IWBs in the Americas. This rise in the adoption of IWBs is spurring an increase in the demand for stylus pens in the region during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of stylus pens segments based on the application.
“Implementation of universal stylus initiative (USI) is the latest trend in the global stylus pen market. USI attempts to create and develop a detail for a dynamic stylus. This detail depicts the physical interface and convention for correspondence between the dynamic stylus and touch controller. This initiative is likely to boost the adoption of stylus pens across various devices such as smartphone, tablets, or phablets as it is quite affordable,” says Sunil Kumar Singh, Lead Analyst, Hardware & Semiconductor, Technavio Research.
Currently, the tablets segment is the major revenue generator in the market and occupies around 63% of the total market revenue. Samsung, Lenovo, and Microsoft are some of the prominent tablet vendors that provide stylus pens for their tablets. The growing popularity of stylus pens for tablets among artists and students is expected to boost growth in the global stylus pen market for tablets in the coming years.
The key vendors in the market include Hanvon Technologies, Seiko Epson, Wacom, and Waltop. This market is highly competitive and characterized by the presence of many international, regional, and local suppliers. The largest number of suppliers are located in the Americas and Europe. However, Asia is expected to witness tremendous growth in the number of providers in the coming years. International players are expected to gain market shares during the forecast period by acquiring regional or local players. Moreover, competition in the market is expected to intensify with technological innovations and unique service offerings by vendors.
A more detailed analysis is available in the Technavio report, Global Stylus Pen Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
