DDIC for TVs: Key market research findings
- Increasing preference for better image resolution
- HDTV segment to decline in terms of market share
- Key vendors—Novatek Microelectronic and Himax Technologies
Technavio’s market research analysts estimate the DDIC market for TVs to grow at a CAGR of almost 36% in terms of shipment between 2016 and 2020. The increasing preference for better image resolution is the primary driver for the market. With the advancements in technology, the TV industry has evolved from CRTs to LCDs, LEDs, and is now organic LED (OLED) TVs. A global display driver IC (DDIC) acts as an interface between LCDs and microprocessors to control the display systems and deliver a crisp resolution. At present, the APAC region dominates the market and accounts for almost 77% of the total market share. The market is thriving in this region due to the presence of numerous manufacturers of flat panel TVs and an increased demand for TVs in the market. The emergence of China as a leading hub for TV display manufacturers is expected to reflect positively on the market by 2020.
The new market research report from Technavio presents a breakdown and analysis of the DDIC segments by type.
“The latest trend in the market is the ongoing shift towards higher resolution displays. With vendors offering TVs with better resolution and multiple displays, the demand for high resolution TVs in the market is expected to undergo a surge. The growing number of partnerships among value chain entities is yet another trend that is likely to influence the market growth. For instance, Netgem, a global video entertainment service provider, made around 29 additional content partnerships during 2015, taking the total number of partnerships to more than 50,” says Sunil Kumar Singh, Lead Analyst, Hardware & Semiconductor, Technavio Research.
In 2015, the full HDTV segment dominated the global DDIC market for TVs. However, this segment is expected to witness a decline over next four years owing to the emergence of new and more advanced TVs. The increasing preference for better display resolutions amongst consumers is likely to propel growth of the 4K2K TVs segment by the end of the forecast period.
The key vendors in the global DDIC market for TVs include Novatek Microelectronic and Himax Technologies. The global DDIC market for TVs is experiencing significant demand and supply chain shifts. Most providers in the APAC region are involved in substantial ramp-ups and stiff competition. Moreover, the increasing competition from Taiwan and Korea-based semiconductor component manufacturers will lead to providers suffering losses during the predicted period. Also, the growing competition in the semiconductor market is a challenge for long-time market leaders like Samsung. The market vendors are trying to gain more market shares by launching advanced DDICs in the market, especially for new 4K2K TVs. The vendors in the market compete on the basis of factors such as innovative technological features, price, reputation, distribution, and brand presence in the global market.
A more detailed analysis is available on the Technavio report, Global DDIC Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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