School furniture: Key market research findings
- Increasing preference for ergonomic furniture
- Majority share of the revenue comes from the seating segment
- Key vendors—Intermetal, Mahmayi Office Furniture, Steelcase, Technical Furniture, and VS Furniture
Technavio’s market research analysts estimate the school furniture market in GCC to grow at a CAGR of over 15% between 2016 and 2020. The increasing emphasis on ergonomic furniture is the primary driver for the market. Educational institutions worldwide are transitioning to an ergonomic approach while making procurement decisions. Schools and colleges are attempting to design flexible furniture based on the age and height of students. In 2015, the UAE accounted for over 33% of the overall market share to dominate the school furniture market in Gulf Cooperation Council (GCC). The UAE’s developed education market and its emergence as a global educational hub are some key factors that will further fuel growth in the market during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the school furniture segments by product.
“The increase in online retailing is the latest trend in the market. There has been a substantial increase in the number of manufacturers and retailers who are venturing into the e-commerce space to make their products more accessible and thereby, boost sales. Besides, the adoption of online marketing methods enables manufacturers to cover a greater region, and reduces the cost involved in warehousing at different locations,” says Jhansi Mary, Lead Analyst, Education, Technavio Research.
In 2015, the seating segment dominated the school furniture market in GCC by occupying a market share of almost 64%. This segment comprises of ergonomic chairs, tables, benches, and other seating facilities in the school. Requirements such as comfort and ease of maintenance is prompting institutions to explore beyond conventional wood and plastic furniture. As a result, there is noticeable increase in the number of vendors who are offering such products across price ranges.
The key vendors in the school furniture market in GCC include Intermetal, Mahmayi Office Furniture, Steelcase, Technical Furniture, and VS Furniture. The market is highly fragmented with the presence of many global and regional players who compete on the basis of product offerings and prices. The players in the market are expected to face intense competition owing to increased product extensions and the emergence of online retailers. To gain a competitive edge over their peers, several vendors are offering packaged deals or bundled products to their customers. As the classroom furniture has gained traction in the education sector, the manufacturers are focusing on designing tables, chairs, and desks for students.
A more detailed analysis is available in the Technavio report, School Furniture Market in GCC 2016-2020.
We can customize reports by other regions and specific segments upon request.
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