Emergence of IoT with CRM Applications Accelerating Growth Prospects in the CRM Market in China: Technavio Report

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  • The key vendors in the CRM market in China 2016-2020 are Aplicor, IBM, Infor, Microsoft, Oracle, salesforce.com and SAP.

London, 09 November 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the CRM market in China 2016-2020.   Advent of smartphones and other mobile devices will attract companies toward mobile CRM solutions. Modern customer intelligence solutions will emerge in the CRM market in China and are expected to become a critical preference for companies providing CRM solutions. The CRM market in China is predicted to grow at a CAGR of 17.11% during the forecast period of 2015-2020.

The market will grow steadily, primarily driven by the adoption of cloud-based CRM solutions across end-user segments owing to low cost of the software. Increase in demand from user organizations to target more customers will help organizations understand customer perspective. CRM software is one of the most valuable aspects for SMEs to increase revenue, improve customer service and satisfaction, and reduce cost of acquiring customers.

“With the integration of CRM with IoT, appliances can send information regarding their performance, usage, and maintenance directly to vendors and service providers,” says Faisal Ghaus, Vice President of Technavio Research.

“Integration of IoT will lead to better planning and understanding end-users’ needs such as faster service, lower cost, and better customer satisfaction.”

To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

If you are interested in more information on this topic and our upcoming research on the CRM Market in China 2016-2020, please send an e-mail to media@TechNavio.com

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