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Individual, Targeted Advertising Will Remain a Top Trend as Location-Based Ads Take Off

According to a new report from Technavio, the location-based search and advertising market in the US is expected to reach a value of $6.39 billion by 2020, growing at a CAGR of 38.59% from 2015-2020. What is location-based search and advertising? Location-based search and advertising is used to differentiate customers based on their interests and…

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