The concept of fashion is changing drastically and is getting broader and more approachable. This dynamic industry is in the midst of a journey to unleash the full potential of digital technologies. The consistent adoption of innovative technologies over the last few years has shown that fashion’s association with technology is unlikely to fade away…
The athletic footwear industry is on the move in the US. This astonishing growth is attributed to the wave of health-consciousness sweeping through the population. Thus, fitness-conscious customers, people popularizing athleisure as a style, gym goers and people who use sportswear during mild fitness routines, are looking for the most functional, comfortable and robust athletic footwear…
By designing a highly customized marketing strategy for their products, stakeholders in the general retail goods & services can easily boost their sales on the occasion of Mother’s Day. Furthermore, gifting options for Mother’s Day has broadened in recent times. Consequently, the consumer goods industry has undergone many innovations to keep up with the demand,…
While the US furniture market continues to be one of the largest in the world, the top 10 furniture manufacturers in the USA are dominating the market. Nowadays, furniture consumers worldwide are spending lavishly on home decor products and are aware of the cutting-edge interior design trends and unique modish furnishings. Greater brand consciousness, high penetration…
Organic, vegan and eco-friendly have all become the most common terms in the personal care and cosmetic industry, but halal is the latest and emerging trend. Not so long ago, the word ‘halal’ meant an activity permissible to undertake or the food that was safe to eat. However, in today’s increasingly ethical and ecologically conscious…
With over 50% of Generation Y – Millennials – already enjoying parenthood, the focus on the most effective mode of educating their children has become increasingly important. As with every other choice made by this generation, their approach towards education is quite nontraditional. Of the various alternate learning methods, ‘do it yourself’/ DIY education seems…
The Internet and digitization are accelerating the rate of innovation and transforming multiple industries, one of which is the intelligent vending machine market. Vending machines have long been a convenient and low-cost vehicle for shrinking an entire store into a refrigerator-size revenue generator. However, most vending machines until today have been focused on collecting money,…
A once sleepy segment led by two eyewear brands- Essilor of France in lenses, and Italy’s Luxottica in frames- is now being transformed into a hotbed of innovation and marketing activities, thanks to the convergence of health and fashion trends, the internet, and favorable demographics. From the medical or optical side (spectacles) to a purely…
From day-to-day living to healthcare and the retail industry, we live in an era where technology has penetrated every segment of the human civilization, and the internet has become a fundamental plaything for small and large businesses. Indeed, e-commerce has become the fastest growing trend over the past decade where traditional retailing is gradually evolving…
The holiday season is in full swing and globally, symbolic gestures are being enacted to convey love, friendship and familial bonds. In this setting, nothing matches the intimate appeal as afforded by a personalized gift– customization does indeed make all the difference! Top-5 personalized gift companies that are reinventing the game 1) Hallmark Graded as…
