Ultra-thin, custom-fit, biodegradable, and glow-in-the dark—there’s a condom for every taste, and a plethora of adventurous ways to wrap your junk for protection and pleasure. Even so, it’s a big challenge for vendors to keep their products interesting enough to tantalize new consumers. From sports-themed prophylactics with cheeky captions to commemorate the Pan Am games,…
A few years ago, minimalist running shoes were all the rage. These shoes were light, barely there, and meant to provide a more natural gait and increased contact with the ground. Makes sense right? Many injured tendons later, it turns out that minimalist running is not all it’s cracked up to be. An article on…
In the past, commerce was limited to showcasing basic product details and simple merchandising. However, it has evolved, diversified, and gained complexity, ranging from deploying interactive hubs for consumer marketing to handling associated services. The widespread adoption of Internet-enabled devices such as smartphones and tablets allows consumers to access information across all digital channels. This…
Teeth whitening is a niche segment in the global oral care market. The commercial market for these products started developing post-1989 with the development of rinses, gels, paint-on whiteners, toothpaste, chewing gums, and strips. The global teeth whitening market is expected to grow at a CAGR of 3.40% during 2014-2019 thanks to these four key factors:…
