With the continuous digital literacy and technological advancements across the globe, innovations including smartphones have been gaining traction in the market considerably in the recent years. Furthermore, with the emergence of some of the largest smartphone companies offering products with advanced features including multiple SIMS and high-speed processors. Smart phone market players have been engaging in continuous strategic partnerships resulting in high competition. Furthermore, the increasing penetration of local smartphone players is resulting the global smartphone market to become one of the most volatile industries of all time. In addition, the rising digital literacy and surging purchasing power of consumers, particularly, in the emerging economies including India and China, the smartphone market demand will continue to rise during the next few years. With the advent of budget or cost-effective smartphones and the flourishing of 4G coverage even in the remote areas, the dynamics of the smartphone industry are increasingly expected to change over the forthcoming years.
Global Smartphone Market Analysis
Techanvio’s global smartphone market research report has identified that the market will register a CAGR of over 6% by 2021. Owing to the continuously rising popularity of multi-sim smartphones among the consumers of the emerging economies including India and China, there has been a mushrooming rise in the number of stores from some of the largest smartphone companies offering advanced products. Furthermore, these smartphones are gaining immense popularity in these economies owing to their provision of offering lowest tariff rates for data plans and gain access to advanced cellular coverage without roaming charges. In addition, the rising interest of the consumers in using new technologies in the emerging economies of the APAC region including China, Japan, South Korea, India, and Indonesia will further augment the smartphone market’s growth during the next few years.
For more insights on the latest global smartphone market size, top smartphone manufacturers, and future trends in this market, please check Technavio’s Global Smartphone Market Report 2017-2021, or download your Global Smartphone Market Report Sample for FREE!
Top 10 Smartphone Companies by Market Share in 2019
Samsung
Founded in 1938 and headquartered in South Korea, Samsung has been able to gain the highest share among the largest smartphone companies across the globe. The company has been engaged in offering a wide range of products and services across several industries. Samsung has been quite a trend-setter in the global smartphones industry with its innovative offerings. One of its latest offerings is the Galaxy A9, the world’s first smartphone with a quad lens rear camera on October 11, 2018. The phone also has additional features including Bixby virtual assistant, fitness tracker Samsung Health, and payment service Samsung Pay.
Key Products: Samsung Galaxy A9, Samsung Galaxy A7, Samsung Galaxy J6+, Samsung Galaxy Note 9 and many more.
Huawei Technologies
Established in 1987, Huawei Technologies is a Chinese company focused in offering telecommunications equipment, multinational networking, and services. The company became one of the largest telecommunications equipment manufacturers post the acquisition of Ericson in 2012. Huawei Technologies garnered a revenue of more than USD 92 billion by the global sales of various products and services including smartphones, mobile and fixed broadband networks, tablet computers, dongles, consultancy and managed services. The company employs over 180,000 people across the globe and has been encouraging the adoption of advanced technologies to be incorporated in its latest offerings. In September 2018, Huawei Technologies revealed the foldable design feature of its next generation of 5G mobiles.
Key Products: Huawei P20, Huawei P20 Pro, Huawei Mate 10, Huawei P10 Plus, Huawei Y7 Prime 2018
Apple
Apple is a US-based technology company focused on designing, developing, and selling online services, computer software, and consumer electronics. The company has been focusing on launching innovative designs in computer software and hardware since its inception in 1976. The company employs over 123,000 people worldwide with over 500 retail stores across the world. Apple announced the launch of its iPhone XR as its latest iPhone innovations in September 2018. The product has been manufactured by integrating breakthrough technologies from iPhone Xs with features including a next-gen Neural Engine, Face ID, TrueDepth camera system, and an advanced camera system. The company recorded a revenue of USD 229 billion in 2017 to make its mark in the largest smartphone companies of the world by market share.
Key Products: iPhone Xs, iPhone XR, iPhone8, iPhone7 and others
OPPO
Established in 2001, the company has been able to retain its position in the largest smartphone companies across the globe owing to its offerings including smartphones, electronic devices, and Blu-ray players. Considering the continuously rising demand for the global rugged smartphone market from the emerging economies in the APAC region including India and China, the company has been focusing on strengthening its expansion plans. As a result, in October 2018, OPPO announced the plans of opening or setting up its first research and development center in Hyderabad. Such initiatives will gain traction with the Make in India initiative taken by the government for offering a wide range of products to the consumers.
Key Products: OPPO F9, OPPO F9 Pro, OPPO Find X, OPPO F7, OPPO A83
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Vivo
Established in 2009, the company is owned BBK Electronics focused in the manufacturing and sales of smartphones, smartphone accessories, online services, and software. The company has its development centers in the advanced areas of China employing over 1,600 research and development professionals. Vivo has managed to gain significant share in the top 10 largest smartphone companies owing to the increasing acceptance of its smartphones among the millennial consumers. Owing to the rising demand from the millennial customer segments of the Indian smartphone industry, Vivo has been trying to enter the Indian market by launching its latest mobile in September 2018, V9 Pro. The phone come with wide range of advanced features, in turn, becoming a viable choice for potential buyers.
Key products: Vivo V11 Pro, Vivo NEX, Vivo V9.
Xiaomi
Founded in 2010, Xiaomi is headquartered in China and is involved in the manufacturing of smartphones, laptops, consumer electronics, and other mobile apps. The company has been catering the consumers not only in China but other emerging economies including India, Indonesia, South Africa, Philippines and others. Xiaomi has been able to garner a revenue of USD 18 billion as of 2017 with the aid of over 15,000 employees across the globe. Owing to the rising purchasing power of consumers in the developing nations and increasing digital literacy among the millennials, Xiaomi has been able to reach out to a wider customer segment through a significant presence on the online retail channels. The company has also been innovating with its offerings by the announcement of launching Xiaomi’s Black Shark gaming smartphone, which is expected to have a dedicated liquid cooling technology for offering an out-of-the-box thermal management for providing an enhanced gaming experience.
Key Products: Mi Max 2/Mi MIX 2, Redmi Y2, Redmi 6, Redmi 6A, 5Pro, POCO F1, Redmi 5/Redmi 5A
Download related report sample for FREE: Global Smartphone Touch Screen Market 2015-2019
OnePlus
Founded in 2013, OnePlus has been offering different products including smartphones, powerbanks, smartphones, and smartphone accessories. The company is currently serving over 34 countries by providing high-range smartphones through different marketing programs including the buyback program, student ambassador program, and referral program. OnePlus has a significant presence in the online and in-store retail channels, which, in turn, strengthens its market position as one among the leading largest smartphone companies in the world. In May 2018, the company announced its latest premium flagship device, OnePlus 6, which has combined new technology from Qualcomm with OnePlus’ engineering. OnePlus has also been strengthening its technical side by announcing the incorporation of Android P Beta on its soon to be launched OnePlus 6 Android Smartphone. With the aid of its online sales partner Amazon, the company has launched a dedicated webpage for the users in India will be able to pre-book the soon to be launched OnePlus 6T smartphone.
Key Products: OnePlus 6, OnePlus 5T, OnePlus 5, OnePlus 3T, OnePlus 3
LG
Founded in 1958, LG is a South Korean consumer electronics company employing over 82,000 people across the globe. With the broad classification of its operation through four key business units including Home Entertainment, Home Appliance & Air Solution, Mobile Communication, and Vehicle Components. The company manufactures a wide range of smartphones and tablets as a part of its extensive product portfolio. LG has been incorporating advanced features to its latest product offerings to gain traction in the global smartphone envelop tracker IC market. With more and more consumers demanding for smartphones with advanced features including 20-megapixel cameras, full high-definition displays, AI chips, human-machine interface (HMI), and other features, some of the largest smartphone companiesin the world including LG are increasingly focusing on offering the advanced products.
Key products: LG7+ ThinQ, LG G7, LG V30, LG CANDY, LG K7i
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Lenovo
Headquartered in China and established in 1984, Lenovo is engaged in the manufacturing and selling of smartphones, servers, computers, smart televisions, electronic storage devices, and IT management software. The company garnered a revenue of over USD 45 billion in 2018 with the aid of over 54,000 employees across the globe. Lenovo has been encouraging the manufacturing of budget smartphones for catering the potential consumer segment in the emerging economies including India. The company began selling smartphones in 2012 post the acquisition of Motorola Mobility. For penetrating in the online retail space, Lenovo also launched an online-only sub-brand for smartphones called Zuk in China.
Key products: Lenovo P Series, Lenovo K Series, Zuk Series, Lenovo A Series, Lenove VIBE Series
Nokia
Founded in 1865, Nokia is a Finnish consumer electronics company employing over 102,000 people across over 100 countries. The company has been catering its services to a wide range of industries including governments, large enterprises and consumers. It is also leveraging the 5G infrastructure and the latest technologies including the Internet of Things for transforming the human experiences. The company has been encouraging the adoption of online retail policies to reach out to a larger target audience. Venturing as a leader in the feature phone industry to the smartphone market, Nokia has been able to gain a valuable market share among the largest smartphone companies in the world in 2018.
Key Products: Nokia 8 Sirocco, Nokia 8, Nokia 7 Plus, Nokia 6.1 Plus, Nokia 5.1 Plus, Nokia 5.1
Download related report sample for FREE: Global Mobile Phone Turbo Chargers Market 2017-2021
Future Trends in the Global Smartphones Market
With the increasing adoption of machine learning, artificial learning and other advanced technologies, some of the largest smartphone companies are increasingly introducing intelligent phones for attaining a higher market share. Features such as intelligent camera and smart power management are gaining traction in the global intelligent phones market. Manufacturers including SAMSUNG and APPLE are focusing on improving the features of phone cameras with the help of AI. Similarly, Huawei Technologies is also offering intelligent phones with various attractive features including split screen, easy projection, and multi-column display. Furthermore, AI in intelligent phones is enabling users to translate into different languages without connecting to the Internet. Such trends in the global smartphones market is likely to propagate throughout the predicted period.
Key Questions Asked About Global Smartphone Market:
- Who are the leading smartphone companies in APEC, North America, Europe etc?
- What is the global smartphone market size?
- What are the latest smartphone market trends, drivers, and challenges?
All the detailed answers can be seen in this following market report:
