As the adage goes ‘Content is King’, content marketing has long been the incredibly useful marketing strategy, thanks to its practicality and applications that allows almost any business to reap the benefits of online space. Needless to say, the concept has worked effectively for decades and continues to work in this modern era of digitalization. Consequently, the number of companies in almost every industry vertical are embracing content marketing as their primary marketing strategy and building innovative solutions. Meanwhile, a surge of content marketing companies has emerged over the years, providing innovative content solutions to all kinds of businesses around the world.
Global Content Marketing Market Analysis
There are several content marketing companies and agencies available today to deliver valuable content to consumers that can be deployed based on customer demographics and most importantly budget. In the current market scenario analyzed by market analysts at Technavio, the majority of the businesses have been using blogging as the primary content marketing platform and is expected to be the most preferred platform in the next five years. According to this market research report, the content marketing market will grow at a CAGR of more than 16 % to reach a revenue of close to $413 billion by 2021.
If you haven’t already jumped on that bandwagon, there is a lot of in-depth content on how to start a blog, allowing you to start your own, and take maximum advantage of this powerful content marketing tool.
For the latest content marketing market report, global content marketing market size, top content marketing companies and future trends in this market please see Technavio’s Global Content Marketing Market Report 2018-2022, or download your FREE Global Content Marketing Market Report Sample now!
10 Best Content Marketing Companies in the World 2018
It’s unlikely to not speak about HubSpot when talking about content marketing and CRM. Indeed, the all-in-one marketing software platform has been at the leading edge of the marketing innovations with products and solutions that include search engine optimization (SEO) tools, blogging applications, website content management, email marketing, marketing automation, and social media marketing tools and analytics. Founded by Brian Halligan and Dharmesh Shah, the HubSpot’s blog posts today gets more than one million page views a month, and each post is optimized for conversions. HubSpot has acquired two companies lately including Kemvi, the developer of software to overcome data problems, and Motion AI that develops ‘trains’ chatbots, making it one of the world’s top content marketing companies.
As the company claims ‘built by marketers, for marketers’, Marketo offers an all-inclusive marketing automation software solution that is easy-to-use and extremely powerful, supporting both small companies and global enterprises. Marketo has grown into one of the world’s leading content marketing companies and marketing automation providers, helping thousands of enterprises across the world turn marketing from a cost center into a revenue driver with comprehensive services, expert guidance and most importantly, proven technologies. In April 2018, the company acquired Bizible, a developer of integrated marketing analytics platform, to create cutting-edge analytics and engagement platform.
Scripted is one of the leading content market companies and crowdsource platforms that provides original written content including white papers, blog post, social media posts, and much more. It provides web-based screenwriting software services for businesses of all sizes and across all industry verticals including sports and fitness, marketing, business, entertainment, software and technology, food and beverage, lifestyle and travel, healthcare and life sciences, and others. The company has hired more than 6000 writers till today with over 297 million words written and more than 100000 content pieces delivered to over 46000 customers across industries. The company is leading in the categories including content creation, crowdsourcing, e-commerce, and Freelance.
Serving hundreds of customers in more than 70 countries through seven global offices, NewsCred has become the world’s leading enterprise content marketing platform with powerful technology, diverse content offerings, and unrivaled expertise. NewsCred allows top global brands such as Dell, Spotify, Diageo, Pepsi, Fidelity, Virgin Media, HPE, Barclays, Pfizer, and many more to create cutting-edge content experiences with speed, simplicity, and global scale. With the licensed content from more than 5000 publishers and original content from its broad journalist network, NewsCred’s content marketing cloud software helps brands gain access to the largest content marketplace in one place.
Download related report sample for FREE: Global Visual Content Market 2017-2021
Influence & Co
For over seven years, Influence & Co. has been one of the leading content marketing agencies providing bylined guest posts to many online publications including big names such as Harvard Business Review, Forbes, CEO.com, Microsoft, Dell, AIG, and Fast company, along with niche sites like Startups.co, MarketingProfs and other 800 companies. The company works with over 180 clients, ranging from Fortune 500 companies to VC-backed startups. Influence & Co. has evolved consistently over the years and expanded its offerings to include wide-ranging content marketing tactics.
Founded in 2010 by Joe Coleman, Shane Snow, and Dave Goldberg, Contently has been the choice for the most valuable brands in the world for their content marketing activities. Contently helps businesses create results-driven content by providing them with vetted creative talent-journalists, smart integrated technology, content marketing expertise, and a unified marketing strategy. Contently’s solution is used by a range of industries including retail, travel and hospitality, energy and manufacturing, insurance, Information technology, finance, healthcare, B2B, B2C, and media companies. The company works with several most popular enterprises including Bayer, Dell Technologies, Walmart, Marriot, JP Morgan Chase, and American Express.
Download related report sample for FREE: Global Digital Content Market 2018-2022
Headquartered in Boston, Massachusetts, Skyword is a privately held content marketing company that moves enterprises and their content forward by using a sustainable and scalable approach. Skyword liberates companies from unproductive marketing practices and encourages them to create better connections with their audiences. The company claims that its clients have published over 1 million unique stories using its software platform, adding almost 2 billion organic visits to their websites. The company recently raised a $25 million growth equity round which brought their total funding to more than $56 million.
Since its formation in 2006, Izea has grown from an idea to a Nasdaq traded organization serving the top marketers and creators across the world. IZEA operates the ever-growing online marketplace that connects companies with influential content creators. The company provides solutions to customers in several industry verticals including consumer products, technology, retail, and travel. IZEA’s customers include the world’s biggest brands such as NBC, Unilever, Frito lay, LG, Dell, HTC, P&G, GSK, and Toyota. In July 2018, IZEA acquired the California-based leading SaaS platform TapInfluence for $7.1 million.
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Brafton is one of North America’s oldest, and largest content marketing agencies which incorporated two decades back. The company has employed a diverse base of in-house journalists to create content for small and medium-sized enterprise clients. Brafton solutions are predominantly targeted at brands that are looking to increase quality web traffic, amplify search engine optimization activities and encourage relevant content via social media platforms. Brafton’s clients have been successful in capturing strong ROI in the form of organic traffic, qualified leads, and higher conversion rates.
Eucalypt Media is one of the best content marketing company specializing in content creation and inbound marketing strategy. The company partners with technology clients in industries including the Internet of Things, marketing automation, cryptocurrencies, corporate finance, and L&T technology. Eucalypt Media helps companies with content strategy, editorial, product marketing content development, PR strategy, and graphic design across a range of mediums. The company uses inbound marketing strategy, high-quality journalism, and SEO best practices to help brands create effective content that builds their influence and reach.
Download related report sample for FREE: Global Digital Marketing Software (DMS) Market 2018-2022
Future Trends in the Global Content Marketing Industry?
Mobile devices, including smartphones, are gaining popularity worldwide. Half of the mobile users globally are expected to use smartphones by 2019. Various social networking sites, mainly Facebook, Twitter, LinkedIn, and Pinterest, have been made accessible through mobile devices. Moreover, apps that run on mobile platforms have been specially designed for these websites. It has been estimated that 36% of the time spent on digital media is through mobile devices. According to the industry analysts, approximately 80% of the social media marketing spending will be used for mobile content marketing. These factors along with the emergence of concepts like Augmented Reality (AR), Internet of Things and content marketing automation will significantly impact the future of content marketing market.
Check this following report for more top content marketing companies in different regions: