The COVID-19 pandemic has had an immense impact on the digital content market and how digital content producers operate within it. Consumer habits have changed, with many people having much more free time and seeking out entertainment to occupy it. The types of content people are demanding are also shifting, with many looking for news…
As the adage goes ‘Content is King’, content marketing has long been the incredibly useful marketing strategy, thanks to its practicality and applications that allows almost any business to reap the benefits of online space. Needless to say, the concept has worked effectively for decades and continues to work in this modern era of digitalization….
The metamorphosis of content from print media and television to digital has been an interesting development in the past decade. No doubt, the increasing number of devices which support digital content along with access to high-speed internet have been the two major reasons behind this scenario. As digitalization seeps into the very fabric of our…
‘Digital content’ is an incredibly broad term, which loosely refers to any digital text, audio, video and images available for distribution and download on electronic media The market is expected to top US$549 billion by 2019, growing at a CAGR of 13.73 percent over the forecast period. There are a huge number of factors affecting…
