The market size for the global advertising industry has been increasing steadily since 2016, growing at a CAGR of approximately 5%. This growth is expected to continue in 2019 and 2020 as several emerging advertising trends have already made a large impact, changing the industry landscape, providing many business opportunities for current market participants and…
As the adage goes ‘Content is King’, content marketing has long been the incredibly useful marketing strategy, thanks to its practicality and applications that allows almost any business to reap the benefits of online space. Needless to say, the concept has worked effectively for decades and continues to work in this modern era of digitalization….
‘Digital content’ is an incredibly broad term, which loosely refers to any digital text, audio, video and images available for distribution and download on electronic media The market is expected to top US$549 billion by 2019, growing at a CAGR of 13.73 percent over the forecast period. There are a huge number of factors affecting…
Time and intent – universal constants that have the propensity to heal, and damage irretrievably. This is particularly true in the case of the media and entertainment industry, wherein less than favorable storage mediums can encourage the damage of original content and render them unfit or undesirable for popular consumption. Thankfully, an entire industry is…
