Healthy living has become an important trend in the food and beverages industry. Indeed, people across the world are becoming more concerned than ever when it comes to what they consume. From nutritional food products to fruit induced sugarless drinks, the health-conscious consumers have the urge to choose the safest products for their daily needs. Consequently, bottled water has emerged as an alternative drink to sugary, and carbonated drinks and a healthy replacement for tap water and refreshment beverages. Given the rising urbanization and changing lifestyles, the bottled water market is set to be the largest segment of the soft drinks industry, while the following top bottled water brands are expected to continue dominating the global market.
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Global Bottled Water Market Analysis
Bottled water is gradually taking over the carbonated drinks in terms of sales and popularity across the world and the increasing introduction of varieties in bottled water products by the top non-alcoholic beverage companies is the testament for this immense growth. According to industry experts at Technavio, the global bottled water market will reach to a market value of more than $260 billion by 2021 at an impressive CAGR of close to 8 % throughout the next five years. While APAC regions have been dominating the global bottled water in terms of market share, the industry will witness increased demand from EMEA and the region is expected to grow faster than APAC, and Americas over the next five years.
Top 10 Bottled Water Brands in The World 2018
Danone is one of the world’s largest beverage and bottled water brands that is currently reaping the benefits of rising bottled water consumption in emerging markets such as Latin America and the Asia Pacific with its Aquadrinks flavored water business. Although its essential dairy products segment makes the most of its revenue, the company dominated the packaged water segment with more than 19 % share of the overall Danone sales in 2017, driven by both plain waters and aquadrinks. Danone’s leadership in the water industry is attributed to close tracking of consumer trends and constant innovation to establish healthy hydration into its business strategy.
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Hint was founded by Kara Goldin in 2005 with an aim to deliver natural flavored and fruit infused water that doesn’t contain any sugar, diet sweeteners, calories, and other additives. The company provides water in different flavors under several popular bottled water brands, including Crisp Apple, Pineapple, Hint Still and Peach, Cherry, Grapefruit, and Watermelon in Hint Fizz. Hint is one of the largest flavored water companies in the United States, and the leading non-alcoholic beverage company in the world. Hint sells and distributes its water products through grocery stores, hotels, spas, specialty markets, and online portal.
Nestlé Waters is one of the fastest-growing division of the food and beverage giant Nestlé Group that offers a wide range of bottled water brands and other beverages including flavored water, sparkling product, spring water, purified water, and sparkling juices. These products are offered through its exclusive brand portfolio including Poland Spring, Acqua Panna, Perrier, Pellegrino, Vittel, Ozarka, Arrowhead, Zephyrhills, Deer Park, and one of the most-recognized water brand, Nestlé Pure Life. The company made sales of more than $ 8 billion in 2017 with strong growth in Latin America and Asia and softer growth in Europe and North America.
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PepsiCo, the world’s largest producer of food and beverage products is betting big on bottled water from last few years, as the company shifts the focus from sugary sodas to healthy drinks. The beverage giant owns the one of the world’s most recognized bottled water brands Aquafina, which already dominated the bottled water market. The company launched a premium water brand LIFEWTR in 2016 which is performing well in the global market. PepsiCo also launched a new sparkling water brand bubbly this year which is expected to make the retail sales of more than $100 million in 2018.
The Coca-Cola Company
The Coca-Cola Company has been dominating the global non-alcoholic beverage market for decades and has established a presence in the bottled water industry under its well-known bottled water brands including Glacéau Smartwater, Vitaminwater, Dasani, Kinley, Ice Dew, I LOHAS, Seagram’s, FRUITWATER and many others. The company’s Dasani brand is competing in the flavored sparkling water division and the SmartWater brand is dominating the unflavored water category with hydration and refreshment products. In 2017, the Coca-Cola company acquired a plant-based beverage brand; AdeS and its bottling partners in Latin America. The company also acquired Topo Chico premium sparkling water brand.
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With more than three decades of experience, AJE Group has become one of the largest soft drinks companies in the world with an established presence in more than 23 countries. The company has a broad product portfolio in categories including water, juices, isotonic, carbonated drinks, and energy drinks, with BIG Cola as its flagship brand. AGE Group launched its bottled water brand Cielo in 2001, which now has a large presence in Southeast Asia and Latin America. With 32 manufacturing plants and more than 89 bottling lines, AGE Group is poised to dominate the bottled water market in the coming years.
FIJI Water is one of the premium bottled water brands that sources its water from Viti Levu, the largest Island of Fiji, packages, and sells its products in the United States and in more than 80 countries across the world. Fiji Water is the #1 imported bottled water which is now available in leading restaurants, hotels, at retail food merchants, and by direct delivery worldwide. The company announced a major change in its distribution model that will allow them to manage its own product delivery by leveraging its capabilities and resources including a large team of sales and merchandising experts.
Hangzhou Wahaha Group
Founded in 1987, Hangzhou Wahaha Group is China’s largest food and beverage company that produces carbonated soft drinks, tea drinks, health-care foods, canned foods, milk drinks, and bottled drinking water. Wahaha has more than 150 subsidiaries and 60 manufacturing facilities across China. The company also offers clothing for children and operates other retail businesses. Wahaha’s soft drinks division and bottled water segment combined contributes more than 43 % of its overall businesses. Under its bottled water business, the company offers several top bottled water brands in China, including Wahaha Active Oxygenated Water and Wahaha Purified Drinking Water.
Icelandic Water Holdings
Icelandic Water Holdings is one of the leading bottled water company which owns and operates the Icelandic Glacial brand that offers natural spring water from Iceland. Founded in 2004, the company has been exporting its products to consumers across the world. Anheuser-Busch Inbev, which has a 20 % stake of ownership in the company distributes the Iceland Glacial products in the United States. Since its inception, the company has expanded its reach to other countries including France, Russia, China, South Korea, Peru, Republic of Ireland, Canada, and the United Kingdom.
Mountain Valley Spring Company
Mountain Valley Spring Company bottles and sells natural spring water through brands including Mountain Valley Sparkling Water, Mountain Valley Spring Water, and Diamond Spring Water. The company manufactures and sells its own PET bottles and glass bottles ranging in sizes from 10 ounces to 4 gallons under its Veriplas division. Mountain Valley Spring Company sells its bottled water products through grocers including Farmers Market, H-E-B, Whole Foods Market, and sprouts.
Global Bottled Water Industry Trends
Packaging innovation is all the rage these days with manufacturers constantly introducing innovative formats to attract consumers. Packaging is undoubtedly important for bottled water products as it increases the shelf appeal, differentiates the product in the market and consequently impacts the sales in a positive manner. Today, the bottled water manufacturers are increasingly choosing eco-friendly packaging formats and luxury formats, thanks to the rising concerns about the disposal of plastic bottles.
The bottled water companies are also taking initiatives to promote eco-friendly packaging. For instance, in March 2017, Danone and Nestlé joined forces with Origin Materials, a company based in California, to form the NaturALL Bottle Alliance. Together, they aimed to develop and launch a PET plastic bottle made from the bio-based material. The increasing packaging innovations in bottled water is expected to impact the growth of the global bottled water market during the forecast period.
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