Vegan food culture is fast turning into a social movement in the US, thanks to its obvious health benefits and the growing concern about animal cruelty where the latter is viewed as a food source. There is a steady decline in meat consumption in the US, and vegan food is getting the kind of popular attention that would not have been possible a couple of years ago.
The next iteration of this crusade is packaged vegan foods that is safe to transport, store and consume after long durations. Already, popular brands like Amy’s Kitchen, Beyond Meat, Tofutti Brands and Whitewave Foods have the market cornered, yet the demand is escalating and there is always room for an innovative entrepreneur to make an immediate and profitable impact.
How to build a fanbase for vegan food?
The fact that the vegan diet is so intricately connected with the idea of eating healthy, and saving the animals the pain, is a key cornerstone in its incrementing popularity. Many celebrities are on-board the vegan way of life and encourage others to join in. Mainstream stars like Beyoncé, Jared Leto and Natalie Portman are strict vegans and have popularized the consumption of vegan food.
Thus, what was once considered a borderline fandom, now constitutes an ever-increasing segment of the US population that is strictly vegan and subscribes to the associated products and services. As a vendor, you will be piggybacking on a popular cultural trend that isn’t abating anytime soon.
Technavio have quantified the full impact of this phenomenon as part of their market research report concerning the packaged vegan foods market in the US. This can be sampled for FREE here.
Vegan meat alternatives, vegan dairy alternatives and vegan bakery products are three of the many key areas of innovation wherein vendors in the vegan food space can invest on R&D, concoct a line of affordable, nutritious and easily accessible products and appeal to the very niche and discerning audience. This helps to differentiate the vendor’s brand from the competition as well.
Innovation is the key : How to be the best choice for packaged vegan foods?
As per Technavio’s market research report that was mentioned earlier, innovation is key to gaining the brand presence and competitive advantage in this highly contested market. While the challenges faced by this industry may be daunting, the fact that vegan lifestyle is seen as a responsible and legible choice today, will surely work in the favor of any hardworking and imaginative vendor.
