According to Technavio’s latest market research study, the global visual content market is expected to grow at a CAGR of close to 8% during the forecast period, 2017-2021.
This report by Technavio provides an in-depth analysis of the global visual content market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
Technavio research analysts categorize the market based on the application type
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The top three revenue contributing application segments are discussed below:
Global visual content market in editorial applications: Editorial images are used to support the text. The application of visual content in editorial applications is projected to experience positive growth until 2021 according to Technavio’s industry analysts.
“Images that are labeled for editorial use cannot be used for other commercial applications. The editorial images offered by various players in the market can be used only to illustrate a related story and cannot be used to sell or promote a service or product,” says Poonam Saini, a lead analyst at Technavio for research on retail goods and services.
Global visual content market in commercial applications: Commercial images are used for promoting or advertising. As the marketers increase the spending on advertising and promotions, the demand for commercial visual content will grow, especially across the social media networks. In the editorial and single-use applications, the companies must sell large volumes of images to bring in the same revenue, which, in turn, will facilitate the market growth during the forecast period.
Global visual content market in other applications: The growth of the global visual content market in other applications will be fueled primarily by the increasing adoption of visual content creation for personal use by consumers. The share of visual content for personal use on social networks has been increasing in recent years, which is further fueling market growth.
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The top vendors operating in the global visual content market are:
- 123RF
- Dreamstime
- Fotolia
- Getty Image
- Shutterstock
Other prominent vendors in the market include Alamy, AP Images, Depositphotos, Dissolve, Photofolio, Pond5, Reuters Pictures, Story & Heart, VideoBlocks, and WingClips.
A more detailed analysis is available in the Technavio report titled, ‘Global Visual Content Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Visual Analytics Market in the US Education Sector 2016-2020
- Global Adaptive Content Publishing Market 2016-2020
- Global Still Images Market 2017-2021
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