Top 5 Vendors for Feminine Hygiene Products Until 2021

Key vendors to engage in M&As and collaborations to gain market shares.

Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five vendors in the global feminine hygiene products market in their latest research report. This report also lists 11 other prominent vendors who are expected to contribute to this market’s growth between 2017-2021.

Competitive vendor landscape

The global feminine hygiene products market comprises of both international and regional players. Vendors in the market compete on the basis of factors such as price, availability, brand, and variety. Price is set to become a major base for competition among players to gain an edge in the market. The growth of players in the market also depends on market conditions, government support, and industry development. A majority of the vendors in the market space leverage M&As and partnerships. The competitive strength of the market players is dependent on a host of factors including product pricing and product reliability.

According to Barath Palada, a lead analyst at Technavio for research on health and wellness, “The demand will be high in emerging countries, especially in APAC countries such as India and China, due to an increase in hygiene awareness. These countries will constitute the fastest-growing markets, with many local players having a considerable share in the market by offering low-cost products.”

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Top five vendors in the feminine hygiene products market space

Procter & Gamble

Procter & Gamble manufactures and markets consumer products through mass merchandisers, drug stores, grocery stores, department stores, membership club stores, e-commerce, and high-frequency stores worldwide. The company remains highly reliant on established markets, and its current outcome shows a steady fading in consumer demand for its products. The company plans to invest about USD 170 million in the construction of multi-category manufacturing plant in South Africa to serve its consumers in East and South Africa.

Key products: Always Infinity regular pads with wings, Always Infinity heavy flow pads with wings, Always Radiant regular with wings scented pads, Always ultra-thin slender pads with wings, and Always Infinity extra heavy overnight pads with wings.

Unicharm

Unicharm offers child care, feminine care, healthcare, cosmetic, household, and pet care products. It also sells industrial and food packaging materials. The company offers a wide range feminine hygiene products such as sanitary napkins, tampons, and pantyliners through its personal care segment. The company focuses on improving its market share and maintaining its market position through strategic initiatives, new product launches, and new joint ventures and agreements.

Key products: SOFY side walls, SOFY bodyfit, SOFY bodyfit overnight, and SOFY bodyfit antibacterial.

Johnson & Johnson

Johnson & Johnson, along with its subsidiaries, engages in the manufacture and sale of an extensive range of products in the healthcare and consumer industries. The company has R&D facilities in the US, Belgium, Brazil, Canada, China, France, Germany, India, Israel, Japan, the Netherlands, Singapore, Switzerland, and the UK.

Key products: Stayfree Dry Max ultra-thin, Stayfree Secure Dry ultra-thin, Stayfree Secure Cottony wings, Stayfree advanced, and Stayfree Secure extra-large wings.

Kimberly-Clark

Kimberly-Clark is a healthcare company, which focuses on discovering, manufacturing, and marketing of personal care, consumer tissue, the K-C Professional brand, and healthcare products in the US and worldwide. It also undertakes the development and marketing of a wide range of products made of natural and synthetic fibers manufactured using novel technologies in fibers, nonwovens, and permeability.

Key products: CLICK tampons regular, Security tampons regular, Sleek tampons regular, CLICK tampons super compact, CLICK tampons super plus compact, and Security tampons super plus.

Svenska Cellulosa Aktiebolaget

Svenska Cellulosa Aktiebolaget engages in the design, manufacturing, and marketing of personal care products, tissues, and forest products worldwide. In January 2016, the company divested its business in Southeast Asia, Taiwan, and South Korea for integration with Vinda International Holdings.

Key products: Deo-Fresh ultra-super/long with wings, Deo-Fresh ultra-normal non-wing, and Ultra Normal with wings.

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