Vendors in the Global Apple Cider Vinegar Market to Focus on Product Line Extensions, in terms of Flavors and Nutritional Value

Renewable energy

 

The global apple cider vinegar market was valued at more than $132 million in 2015 and is expected to surpass $215 million by 2020, says Technavio.

Technavio has announced its latest market research report on apple cider vinegar for the forecast period, 2016-2020. This market analysis, under the non-alcoholic beverages vertical, discusses the major drivers and key emerging trends that will influence the growth of the global apple cider vinegar market during the forecast period. Some of the top vendors listed in this industry analysis include Bragg Live Foods, Dynamic Health, Fleischmann’s Vinegar, and Vitacost.

In terms of geographical analysis, APAC is expected to account for the largest share of the global market and is expected to reach revenues of more than $70 million 2020. Japan, China, Taiwan, and South Korea are likely to emerge as the key revenue generators in this region.

 “There is high demand for apple cider vinegar-based health supplements in the global market. The upsurge in demand stems from the increasing aging population and growing awareness about the health benefits of apple cider vinegar among the millennials and baby boomers. At present, consumers are more actively interested in consuming healthier food and beverages to help with digestive health disorders. They are subsequently increasing their intake of active digestive health ingredients such as apple cider vinegar-based dietary supplements, which are consumed in the form of tablets, pills, and capsules,” says Manjunath Reddy, a lead analyst at Technavio for research on non-alcoholic beverages.

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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.

Health benefits associated with the consumption of apple cider vinegar

Apple cider vinegar is used in a wide assortment of preparations including salad dressings, marinades, vinaigrettes, food preservatives, and chutneys. It is also used in dietary supplements owing to its medicinal value. Apple cider vinegar contains essential nutrients that are important for digestion, energy production, and metabolism. It is also beneficial for heart and brain health as well as lowers cholesterol levels. Apple cider vinegar is also beneficial for the lymphatic system owing to its ability to cleanse the lymph nodes and reduce mucus and sinus congestion.

Growing utilization of apple cider vinegar for household purposes

Apple cider vinegar is increasingly utilized as a non-toxic household cleaner. Owing to its antibacterial and antifungal properties, apple cider vinegar is used as an effective disinfectant to prevent the growth of bacteria and molds. It can also be used as a fabric conditioner that not only softens the clothes but also makes white colored clothes brighter. It even disinfects and does not leave behind any odor. Apple cider vinegar is also used as a food preservative as it inhibits the growth of bacteria such as E. coli in food and prevents spoilage of food. It is also useful in fighting certain bacteria that can cause food poisoning.

Rise in product line extensions with apple cider vinegar as functional ingredient

Consumers are more likely to make apple cider vinegar a part of their long-term healthy habits if it tastes good. Players in the market space are now formulating new products with new flavors. For instance, Suja Life, one of the fastest-growing organic, cold-pressured and non-genetically modified organism (GMO) beverage companies in the US, offers drinking vinegar in five flavors: Cucumber Ginger, Strawberry Balsamic, Lemon Cayenne, Peach Ginger, and Hibiscus Ancho Chile. This nutritious drinking vinegar is blended with organic Apple Cider Vinegar with the “Mother” still intact in combination with probiotics that are good for the gut and overall health. Also, all these types of vinegar are United States Department of Agriculture (USDA) Certified organic, vegan, as well as gluten-free, dairy-free, and soy-free.

Some of the other prominent vendors identified in this report are Acetificio Mengazzoli, Eden Foods, Foshan Haitian Flavoring and Food Company, Galletti, Kraft Heinz Company, Mizkan, Ponti, Reinhart Foods, and Castelo Alimentos.

This research report includes an in-depth analysis, market shares, and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, and key financials. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.

A more detailed analysis is available in the Technavio report titled, ‘Global Apple Cider Vinegar Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.

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