Key vendors to focus on the development of new ideas and technologies
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global video services market in their latest research report. This report also lists 25 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from the sales of video services by technology that include the following:
- Video on demand (VOD)
- Video streaming
This Technavio report, under the media and entertainment services vertical, is based on the synthesis, analysis, and interpretation of information about the global video services market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The global market for video services is highly competitive in nature due to the presence of several vendors in the market space. Some of the key risk factors for vendors include intense competition and increasing technological advances. Vendors in the market compete with each other on the basis of features, technology, video quality, and price to gain maximum traction in the market. The competition is likely to intensify with the adoption of advanced technologies by vendors. Vendors in the market also invest in planning, designing, developing, acquiring new players, and expanding existing facilities to boost market shares. Technological innovations and creativity are some of the key drivers for the growth of the global video services market. Vendors will have to develop new ideas and technologies and stay up-to-date with the emerging technologies that could influence the service lines to keep pace with the competition in the market.
“Advances in technology in the global digital video content and services market has paved the way for the emergence of VR and 360-degree videos. The latest trend in the entertainment sector, which includes VR, is becoming increasingly popular in various digital arenas, particularly the digital video content market. VR is evolving into one of the mainstream platforms and has the potential to transform the digital world technologically,” says Ujjwal Doshi, a lead analyst at Technavio for research on media and entertainment services.
Top five vendors in the video services market space
Amazon.com
Amazon.com is an e-commerce company that caters to a large customer base including content creators, enterprises, and sellers. Co-branded credit card agreements and advertising services are some the company’s key service offerings. The company also designs, manufactures, and sells electronic devices that include Kindle eReaders, Fire TVs, Fire tablets, and Echo. The company also offers Amazon Prime, an annual membership program, which offers unlimited free shipping of various items, access to unlimited instant streaming of various movies and TV episodes. With an Amazon Prime membership, users can purchase video subscriptions to Starz, Showtime, and other streaming entertainment channels through Amazon Video. They also have access to Prime Video titles.
Key products: VOD service.
Apple
The company manufactures and sells hardware and software that include PCs, mobile devices, OS, related software and applications, and peripherals. Apple’s key product offerings are classified under the iPhone, iPad, Mac, iTunes, Software and Services, Accessories, Apple Watch, Apple TV, and iPod segments. It offers its OS, iOS and OS X, and various application software services. In addition, Apple distributes third-party digital content and applications through its iTunes Store and App Store. The company provides video services through Apple OTT, VOD, and live streaming on iPhone, iPad, Apple TV, Mac, and PC with HTTP live streaming technology. The company has 425 retail stores in 14 countries and online stores over 50 countries.
Key products: VOD service.
Google is a global technology company and operates its business through a wide range of sectors and industries, focusing on search, advertising, enterprise, OS and platforms, and hardware products. Google’s primary sources of generation are advertising and the sale of hardware products. The company provides services in over 100 languages, in more than 50 countries across the globe. Google, along with its affiliates and subsidiaries, operates in about 70 offices in more than 50 countries worldwide.
Key products: Subscription-based service and Free-to-view service.
Hulu
Hulu is a provider of online video content that broadcasts a range of TV shows, movies, and other telecasts for viewers. Available on mobile devices, PCs, TVs, and gaming consoles, Hulu showcases popular movies, TV series, and clips. The company has plans of launching an ad-free subscription service, which will allow viewers to watch shows without interruptions. Apple Watch also offers remote control services for Hulu, allowing for easy navigation.
Key products: VOD service.
Netflix
Netflix is an internet-based television network through which users can stream TV shows, original series, and movies. The company allows subscribers to watch TV shows or movies as per their convenience on any internet-connected screen without location barriers. The key business segments of Netflix include domestic streaming, international streaming, and domestic DVD. As of December 2015, the company served more than 50 million streaming members, in more than 75 countries, providing over 1 billion hours of TV shows and movies per month.
Key products: Subscription-based service.
Other prominent vendors in this market include YouTube, AT&T, ActiveVideo, TalkTalk TV Store, British Telecommunications, CinemaNow, Cox Communications, Deutsche Telekom, DirecTV, Facebook, IndieFlix, Pivotshare, Popcornflix, Redbox, Roku, Rovi, SnagFilms, Sony, Time Warner, Twitch, Twitter, Uscreen, Verizon, Vevo, and Vudu.
A more detailed analysis is available in the Technavio report, ‘Global Video Services Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
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Browse related reports:
- Global Electronic Home Video Market 2016-2020
- Global Digital Video Content Market 2016-2020
- Video Streaming Market in China 2016-2020
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