The global automotive pedestrian protection system market was valued at almost $1 billion in 2015 and is expected to reach almost $4 billion by 2020, says Technavio.
Technavio has announced its latest market research report on automotive pedestrian protection system to its automotive electronics portfolio. This market analysis discusses the major drivers and key emerging trends that will influence the growth of the global automotive pedestrian protection system market during the forecast period 2016-2020. Some of the top OEMs listed in this industry analysis include Nissan, Volvo, Audi, Toyota (Lexus), Ford, Honda, Mercedes-Benz, BMW, General Motors and Subaru.
In terms of geographical analysis, North America will be the fastest-growing region in the global market, reaching revenues of more than $1694 million by 2020. North America will be followed by Europe and APAC.
“Pedestrian protection systems are now being incorporated with computer/synthetic vision systems. One of the key focus areas of PPS lies in the pedestrian detection module (PDM) which determines the accuracy of object recognition. Electrical engineers at the University of California, San Diego, have developed a PDM which performs in near real-time and with higher accuracy compared to the existing systems. This technology incorporates deep learning models and machine vision to highlight pedestrians as well as features an inbuilt facility for an alarm in the driver compartment if a highlighted pedestrian gets too close,” says Siddarth Jaiswal, a lead analyst at Technavio for research on automotive electronics.
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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Regional and global regulations for PPS adoption to drive the implementation of PPS systems in new motor vehicles
Multiple kinds of driver-based offences such as drunken driving, distracted driving, and talking on the cell phone while driving account for majority cases of pedestrian injuries and deaths. PPS represent appropriate technologies in such cases as it is easier to impose the mandatory factory-fitment of such systems rather than anticipate a change in the driving patterns. The major proponents in the multi-pronged regulatory thrust to ensure the presence of at least the most rudimentary of PPS in all factory-fitted vehicles include European New Car Assessment Program (Euro NCAP), United Nations Economic Commission for Europe (UN-ECE), Society of Automotive Engineers (SAE), Centre for Automotive Safety Research, Australia (CASR), National Highway Traffic Safety Administration (NHTSA), and the Department of Road Transport and Highways, India (DRTH) among others.
Poor city road conditions in European and developing countries to make PPS systems a necessity
Over-speeding and overall bad driving, poor road conditions are the cause of 2%-3% of all road fatalities, 15% of which involve pedestrian deaths, which amounts to around 10,000 deaths every year. Furthermore, apart from the poor road surface conditions in the developing world, countries like Spain and Italy have a large number of medieval streets that are not structurally designed for motor vehicles. Infrastructure issues, as well as economic losses that can be prevented by effective automotive pedestrian protection systems, is likely to result in a mandatory fixture in factory-made cars during the forecast period.
Pedestrian protection airbags: The era of the active hood in passive PPS
In an active hood system, the hood of the car doubles as a cushion that protects the head of the pedestrian. This is achieved through the implementation of airbag technology, which makes it possible to lift the rear-end of the hood thereby creating a clearance between the hood and the engine block, and other rigid structures under the hood.
However, the hood is usually too short for the PPS to be effective in many smaller vehicles. In such cases, the head of a pedestrian is likely to hit the rigid portion between the hood and the windscreen, or even one of the roof-pillars, especially without adequate cushioning. In such cases, innovations like outside airbags are being used to provide the required amount of cushioning.
Some of the other prominent OEMs and suppliers identified in this report are Fiat Chrysler, Mazda, Hyundai, Mitsubishi Motors, Jaguar Land Rover, Porsche, Maserati, Tesla Motors, Kia Motors, Volkswagen (Tiguan), Denso, Delphi, Hitachi Automotive, Clarion, Valeo, and Magna International.
This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, key financials, etc. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Automotive Pedestrian Protection System Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
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