Key vendors to direct marketing efforts towards creating brand and category awareness.
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five vendors for the global topical contraceptive market in their latest research report. This report also lists 16 other prominent vendors who are expected to contribute to this market’s growth between 2017-2021.
Competitive vendor landscape
The global market for topical contraceptives comprises of a limited number of players that are privately owned and operated. While topical contraceptives are available in retail stores, vendors also market their brands on websites and have partnered with e-commerce platforms to sell their products. However, major players have consistently increased their footprint in the market, especially based on features such as quality, pricing, and market reach. At present, most vendors in the market space are increasingly directing their marketing efforts toward creating category and brand awareness.
According to Amber Chourasia, a lead analyst at Technavio for research on health and wellness, “Most vendors deal with one category and then expand and cater to a very specific target audience. To grow and attain success in the market, it is imperative for vendors to understand the requirements of their target audience. Vendors currently offer products across various price ranges, catering to both the premium and low-end segments.”
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Top five vendors in the topical contraceptives market space
ALLERGAN
ALLERGAN is a multi-specialty healthcare company that is involved in the development and commercialization of biologics, medical devices, pharmaceuticals, and over-the-counter (OTC) products in the US, Latin America, Europe, and APAC. The company focuses on various therapeutic areas such as men and women’s health, ophthalmology, neurology, urology, and dermatology.
Key products: Lilletta and Lo Loestrin Fe.
Mylan
Mylan along with its subsidiaries develops, licenses, manufactures, markets, and distributes brand name, generic, and OTC products. The company provides products in more than 165 countries and territories through retail channels, healthcare professionals, or in institutional settings.
Key products: Generic products, Branded products, and OTC products.
Merck Millipore
Merck Millipore is the life science division of Merck. It offers a variety of products, services, and business relationships in the R&D and production of pharmaceutical drug therapies and biotech. The company operates through two key business segments which include – Pharmaceuticals and Animal health and alliances.
Key products: Nexplanon and NuvaRing.
Pfizer
Pfizer is a research-based biopharmaceutical company that produces, manufactures, and develops a wide range of pharmaceutical products for various therapy areas such as arthritis, cardiovascular, metabolic disorders, infections, and respiratory disorders.
Key products: Depo-Provera and Sayana Press.
Teva Pharmaceuticals
Teva Pharmaceutical provides generic medicines and specialty pharmaceutical products. The company’s products are sold in over 100 countries worldwide and it has operations in 60 countries.
Key products: Plan B One-Step OTC/Rx (levonorgestrel), PARAGARD T380 A (intrauterine copper contraceptive), and Take Action.
A more detailed analysis is available in the Technavio report, Global Topical Contraceptive Market 2017-2021. Technavio also customizes reports by other regions and specific segments upon request.
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