Global CAS Market -Anticipated Rise in the Adoption of CAM for STBs

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Technavio has announced its latest market research report on the global control access system (CAS) market, under its media and entertainment services portfolio. This market analysis discusses the major drivers and key emerging trends and offers an analysis of key vendors like China Digital TV Holding, Cisco Systems, Irdeto, Nagravision, and Verimatrix.

According to Ujjwal Doshi, a lead analyst for media and entertainment services research at Technavio, “Digital television has a major impact on the global technology market as the digitization of the television signals has increased the capacity of modern transmission technology. With digitization, viewers can choose from options, such as STB, from a cable operator, or a satellite dish, which is commonly known as direct-to-home service. These services allow the controlled access to the data.”

CAS helps achieve authentic reporting of connections and improves the quality of the signal by letting digital over analog, which in turn, improves the viewing experience. It also helps to provide an advanced signal-carrying capacity with digitization and better control over casual signals.

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Multiscreen CAS

Currently, multiscreen CAS is gaining traction in the global market as consumers have an increased preference for uninterrupted access to media content. Multiscreen services provide support for a wide range of browsers, operating systems, different screen sizes, and specifications. It also provides access to the content with a gateway for content consumption. Furthermore, the multiscreen environment also helps in managing multiple devices and content sources that have multiple delivery networks with subscriptions.

Increased adoption of conditional access modules for STBs

To overcome the challenge of additional costs and the time to install and run the device in the existing television, service providers in the market have developed CAM. CAM can be inserted in the common interface slot at the back of the TV along with the smartcard. This is a lot easier as it does not necessitate an additional remote control nor does it require changes to be made in the STB. Therefore, the interoperability of the system is the major driving factor behind the use of conditional access system, thus fueling growth of the global CAS market.

This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.

A more detailed analysis is available in the Technavio report titled, ‘Global Control Access System Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.

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