Key vendors to introduce customer-friendly web interface for their sports nutrition products
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the sports nutrition market in the US in their latest research report. This report also lists 7 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from the retail sales of sports nutrition based products in terms of revenue and volume.
This Technavio report, under food vertical, is based on the synthesis, analysis, and interpretation of information about the sports nutrition market in the US collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The sports nutrition market in the US is extremely competitive in nature. The vendors compete based on product portfolio, the existence of fortified nutrients, product type, and pricing.
“The major players of the market often try to maintain their dominance through frequent M&A. For instance, in 2014, Hormel Foods acquired CytoSport, the maker of Muscle Milk products. Besides, these manufacturers also provide a group of turnkey services planned to make the overall manufacturing process as streamlined as possible,” says Manjunath Reddy, a lead analyst at Technavio for research on food.
In addition to the competition among the vendors, the market faces competition from other categories such as energy drinks, fruits and vegetables, breakfast cereals, and Greek yogurts.
Top five vendors in the US’ sports nutrition market space
BPI Sports
BPI Sports take on the manufacture and marketing of nutritional supplements and apparels for the sports industry. BPI Sports has established presence in the nutritional supplements sector with its range of offerings such as pre-workout powder, estrogenic modulators, silk amino acids, and adipose tissue metabolic regulators. The company has implemented several strategic initiatives aimed at improving its presence in the sector.
Some key products: 1.M.R, Best Amino W/Energy, 24/7 Burn, etc.
Clif Bar
Clif Bar is a privately held nutrition food supplements and beverages provider. Its product portfolio includes products such as organic snacks, energy and protein bars, and sports drinks. The company has established itself in the supplements nutrition sector and is renowned for developing natural, organic, and vegan sports nutrition products.
Some key products: Cliff Bar, Cliff Athlete Series, Luna, etc.
Glanbia
Glanbia is a global provider of performance nutrition and ingredients. Glanbia was formed by the merger of Avonmore Foods and Waterford Foods. Its nutrition segment is engaged in business-to-consumer (B2C) branded performance nutrition business. It produces protein, pre-workout, muscle gainers, and general health products in the form of powders, bars, and RTD beverages.
Key products: Optimum Nutrition, BSN Supplements, IsopureNutramino, ABB, and Trusource.
Coco-Cola
Coca-Cola manufactures, distributes, and markets a variety of non-alcoholic beverages. Coco-Cola has taken several strategic initiatives to increase its customer base in the supplements nutrition sector. The multinational conglomerate has a presence in the sports nutrition market through its brand Powerade and focuses on enhancing the sports talent from childhood.
Key products: Powerade, Powerade Zero, Glacéau vitaminwater, and Odwalla
Purus Labs
Purus Labs provides a range of supplement drinks and products. The company has established itself in the sector with various offerings. The company launched Myofeed protein powder with the required nutrients for muscle building and offers a certificate of authenticity and a full lab analysis for complete transparency to the customers. It provides the customer a chance to get the lab result of the product anywhere which inspires confidence with the customer and brand growth.
Some key products: Condense, AminOD, Myofeed, etc.
Other prominent vendors in this market include American Metabolix, Creative Edge Nutrition, MusclePharm, Onnit, PROLAB Nutrition, Purity Select, and VPX Sports.
A more detailed analysis is available in the Technavio report, ‘Sports Nutrition Market in the US 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
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Browse related reports:
- Supplements Market in the US 2016-2020
- Global Sports and Energy Drinks Market 2015-2019
- Global Sports Nutrition Products Market 2016-2020
- Global Protein Ingredients Market 2016-2020
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