Vendors to focus on the improvement of techniques and machinery used for juice extraction
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global fruit and vegetable juices market in their latest research report. This report also lists 11 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated by the sales of fruit and vegetable mixed juices through various sales channels at retail price.
This Technavio report, under the non-alcoholic beverages vertical, is based on the synthesis, analysis, and interpretation of information about the global fruit and vegetable mixed juices market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The global fruit and vegetable mixed juices market is highly competitive in nature due to the presence of several global and regional players. The market is dominated by leading global players, who are expanding their presence across the globe with special emphasis on fast-developing countries in APAC, Africa, and Latin America. This makes it difficult for regional players to compete with them, particularly with regard to product quality and pricing. Factors such as product extensions and technological innovations are expected to intensify the competition in the global fruit and vegetable mixed juices market during the forecast period. Global players are likely to grow inorganically through the acquisition of small and regional players.
“Vendors in the market are investing in improving processing techniques and machinery to meet the rising demand for juices across the globe. They are also focusing on innovating the processing techniques used to extract the juice from fruits and vegetables in an attempt to stay ahead of the game in the highly competitive market. Bertuzzi developed CitrusEvolution, an industrial juicer that separates peels from the pulp. The device is capable of processing about 15,000 fruits per hour,” says Manjunath Reddy, a lead analyst at Technavio for research on non-alcoholic beverages.
Top five vendors in the fruit and vegetable mixed juices market space
Coca-Cola
Coca-Cola is involved in the manufacture, distribution, and marketing of a variety of non-alcoholic beverages in the still and sparkling beverage category. The company owns and retails leading brands of non-alcoholic sparkling beverages such as Diet Coke, Diet Coke, Fanta, and Sprite. In July 2016, Coca-Cola Beverages Africa, the largest Coco-Cola bottler, started its operations to sell and manufacture 40 still and sparkling brands.
Key products: Odwalla and Minute Maid.
Fresh Del Monte Produce
Fresh Del Monte Produce functions along with its subsidiaries in the sourcing, transportation, and marketing of fresh produce, fresh cut, and prepared food products across the Middle East, Europe, and Africa. The company retails its products under the brand Del Monte. As of January 1, 2016, the company registered a total revenue of around $4 billion.
Key products: Daily Juice.
Dr. Pepper Snapple Group
Dr. Pepper Snapple Group is a manufacturer, brand owner, and distributor of non-alcoholic beverages in the US, Canada, and Mexico. The company’s product portfolio comprises of flavored carbonated soft drinks and non-carbonated beverages such as ready-to-drink teas, juices, juice drinks, and mixers. The company operates in functional beverages through three business segments, which include beverage concentrates, packaged beverages, and Latin American beverages. As of December 2015, Dr. Pepper Snapple Group recorded a total revenue of more than $6 billion.
Key products: Hawaiian Punch.
Nestlé
Nestlé along with its subsidiaries engages in the development, production, marketing, and sales of food and beverages globally. The company expands its health, nutrition, and wellness business by making strategic investments, undertaking acquisitions, and establishing partnerships and collaborations. As of December 2015, the company had a net revenue of more than $92 billion.
Key products: Gerber.
PepsiCo
The company is one of the global leaders in the manufacture of food and beverages. PepsiCo’s key brands include Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi. The company operates through business segments, which include Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America, North America Beverages (NAB), and Europe Sub-Saharan Africa (ESSA). As of December 26, 2015, the company had recorded a revenue of around $63 billion. Also, it invested $754 million in R&D in the FY2015.
Key products: Tropicana and Naked Juice.
Other prominent vendors in this market include Antartic, Bionade, Boller, Chegworth Valley, Copella, Firefly Tonics, Fruitapeel, Refresco Gerber, Spumador, Wild & Co., and Zipperle.
A more detailed analysis is available in the Technavio report, ‘Global Fruit and Vegetable Mixed Juices Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
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