Key vendors to consider demographic trends for product line expansion.
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five vendors for the global favored cigar market in their latest research report. This report also lists nine other prominent vendors who are expected to contribute to this market’s growth between 2017-2021.
Competitive vendor landscape
The presence of several small and large vendors makes the global flavored cigars market highly fragmented in nature. Price, quality, innovation, reputation, and distribution are some of the key criteria that vendors in the market space compete based upon. The intensifying competition is likely to spur companies to reduce their product prices, which will negatively impact margins and market growth. Some companies are more specialized than others with respect to commodities and some have larger financial resources than other companies.
According to Manjunath Reddy, a lead analyst at Technavio for research on food, “The dynamics in the global flavored cigars market are expected to fluctuate based on changing consumer demands and preferences. Some other factors that have a direct impact on the market scenario include consumer tastes; regional, local, and national economic conditions; and demographic trends. This makes it imperative for manufacturers in the market space to distinguish their product and service offerings through clear and unique value propositions.”
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Top five vendors in the flavored cigar market space
General Cigar
General Cigar is a manufacturer and marketer of premium cigars. It holds a portfolio of brands like Macanudo, Cohiba, Partagás, La Gloria Cubana, CAO, Hoyo de Monterrey, Excalibur, Foundry, and others.
Key products: CAO Bella Vannilla, CAO cherrybomb, CAO EILEEN’S DREAM, CAO L’Anniversaire Cameroon Belicoso, MACANUDO ESTATE RESERVE, Partagás Ramon y Ramon, and La Gloria Cubana Serie R Esteli Maduro.
Drew Estate
Drew Estate specializes in manufacturing and supplying various brands of cigars. It has been operating as a subsidiary of Swisher International since 2014.
Key products: Tabak Especial Corona, LA VIEJA HABANA CUBAN COROJO, Isla del Sol Churchill, Natural Root, Herrera Esteli Norteño Robusto Grande, Kentucky Fire Cured HamHock, and MUWAT Bait Fish 4.00 x 44.
Gurkha Cigars
Gurkha Cigars is globally acclaimed for its limited-edition luxury cigars and rare tobacco products that come in aesthetically appealing packaging. Product portfolio expansion, especially that of its luxury cigars, and incorporation of different flavors to attract consumers is the company’s key business strategy.
Key products: Gurkha Rogue, PEDRO MARTIN LIMITED EDITION 2103, GURKHA 125TH ANNIVERSARY, GURKHA Shaggy, and GURKHA CASK BLEND.
Imperial Tobacco
Imperial Tobacco has businesses in countries such as the UK, Poland, Russia, and Ukraine. It has subsidiaries in Germany, Spain, and France. The company sells its products through three types brands which include – Growth brands: Gauloises Blondes, Davidoff, JPS, West, Fine, News, USA Gold, Bastos, Lambert & Butler, and Parker & Simpson; Specialist brands: Style, Gitanes (cigarettes), Drum Route 66 (fine cut tobacco), Golden Virginia, Cohiba, Montecristo, Backwoods (cigars), Romeo Y Julieta (premium cigars), Skruf (snus), and Rizla (papers); and Porfolio brands.
Key products: Montecristo Pilotico Pepe Mendez by Jose Mendez, ROMEO Añejo, Romeo y Julieta 1875 Reserve Maduro, VegaFina Sumum Edición Especial, and BACKWOODS HONEY BERRY.
Miami Cigar
Miami Cigar is a full-service premium cigar distributor. The company holds brands like La Aurora, Tatiana, Nestor Miranda, and Miami Cigar.
Key products: Tatiana Classic, Tatiana Trio (flavors: Groovy Blue, Waking Dream, and Night Cap), Tatiana Miniatures, Tatiana Miniatures, La Aurora Guillermo Leon, and La Aurora Corojo.
A more detailed analysis is available in the Technavio report, Global Flavored Cigar Market 2017-2021. Technavio also customizes reports by other regions and specific segments upon request.
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