Vendors to leverage the DIY trend to cater to the changing consumer demands
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global eye makeup market in their latest research report. This report also lists 10 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated from the retail sales of eye makeup to individual customers.
This Technavio report, under cosmetics and toiletries vertical, is based on the synthesis, analysis, and interpretation of information about the global eye makeup market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The global eye makeup market consists of both top vendors and private players operating across the globe. Manufacturers are launching innovative products across the eye makeup market to meet the changing consumer patterns and keep pace with the increasing competition. Celebrity endorsements and fashion shows are some of the key strategies used by manufacturers to showcase new trends in premium cosmetics and expand their consumer base. During the forecast period, the market is expected to witness the launch of new, innovative products with a new value proposition in the offering. Counterfeit products and the presence of toxic chemicals in the product offerings are some of the key challenges faced by the manufacturers in the global eye makeup market.
“Technological advancements play a key role in the customization of products in today’s market scenario. The Mink 3D Printer is one such technologically advanced equipment that is capable of printing color makeup. 3D printed makeup applies the same FDA-approved ingredients used by popular makeup brands. Manufacturers in the market are leveraging the ‘DIY’ trend to cater to changing consumer requirements,” says Brijesh Kumar Choubey, a lead analyst at Technavio for research on cosmetics and toiletries.
Top five vendors in the eye makeup market space
Procter & Gamble (P&G)
P&G’s product offerings are made available in the market through high-frequency stores, grocery stores, e-commerce platforms, membership club stores, department stores, drugstores, and mass merchandisers. In FY2015, the company reported a revenue of more than $76 billion. The company has a strong brand image in the geographical regions in which it is operational. It is also among the global 2000 companies in the category of sales and assets. During 2015, P&G bagged 5 spots out of the top 10 in the IRI New Product Pacesetters of the most successful non-food product launches owing to its innovative product launches.
L’Oréal
L’Oréal manufactures cosmetic products suited for both, women and men. In FY2015, it reported a total revenue of around $28 billion. The company has an established brand image, a multi-national presence, and a wide range of products under popular umbrella brands. The professional product division of L’Oréal offers some of the best professional beauty products available in the market.
Shiseido
The Japan-based company produces and sells cosmetics, accessories for cosmetic products, and toiletries across the globe. Its product offerings also include healthcare products and over-the-counter drugs. In FY2015, the company generated a revenue of around $7 billion. Shiseido focuses on developing products and offers services that cater to the demands of global customers in terms of beauty and health. The company conducts R&D activities in its nine facilities in five countries. These include Shiseido Research Center, Beauty Solution Development Center, and Shiseido Cell-Processing & Expansion Center. Shisheido’s major research focuses include the development of highly active cosmetic ingredients for skin brightening and anti-aging, elucidation of complex mechanisms such as skin functions and aging, and the development of emulsification technologies.
Estée Lauder
The company is a leading manufacturer of skin care, fragrance, makeup, and hair care products. It sells its products under multiple labels including Aramis, Estée Lauder, Clinique, Origins, MAC, Bobbi Brown, La Mer, and Aveda. The company sells products from 14 of its brands directly to consumers online through approximately 120 of its e-commerce and some m-commerce sites. Estée Lauder is also licensed to sell fragrances and cosmetics brands such as Donna Karan, Tommy Hilfiger, Tom Ford, Michael Kors, Coach, and Tory Burch.
LVMH Moët Hennessy Louis Vuitton
LVMH is a French company that engages in the manufacture and marketing of luxury products. The company is one of the leading vendors of cosmetics in the global market, with a strong presence in Europe, the US, and Japan. The company operates through five business segments which include fashion and leather goods, perfumes and cosmetics, wines and spirits, selective retailing, and watches and jewelry. In FY2015, the company reported to reach around $39 billion in revenue.
Other prominent vendors in this market include Amway, Avon, Clarins, Coty, Chanel, Kao, Natura, O Boticário, Revlon, and Unilever.
A more detailed analysis is available in the Technavio report, Global Eye Makeup Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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Browse related reports:
- Global Face Make-up Market 2016-2020
- Global Foundation Cream Market 2016-2020
- Color Cosmetics Market in the US 2016-2020
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