Key vendors to focus on mergers and acquisitions to gain market shares
Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global event management as a service market in their latest research report. This report also lists 16 other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.
To identify the top vendors, Technavio’s market research analysts have taken into account the revenue generated by the sales of the event management software.
This Technavio report, under the enterprise application vertical, is based on the synthesis, analysis, and interpretation of information about the global event management as a service market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive vendor landscape
The market is highly fragmented owing to the presence of many vendors. The competition in the global event management as a service market is intense. Vendors try to sustain themselves by improving delivery models through the adoption of technology. As many vendors are seeking to gain market shares, more acquisitions are anticipated during the forecast period. Both large vendors and core event management-as-a-service providers consider the M&A strategy to improve their market presence and expand their reach. Large companies acquire smaller companies to increase their product base and market share. Through such acquisitions, large companies acquire advanced technologies and have an opportunity to enter new markets.
“Vendors are integrating virtual event technologies with social networks to transform the way employees network with their colleagues and customers to leverage the increased use of Facebook, LinkedIn, and Twitter. Smartphone applications are fetching the next-generation platforms for virtual events. Besides, many organizations are using event management apps to keep attendees up-to-date of event details and to keep them involved before, during, and after the event as the use of mobile phones is more predominant among event attendees,” says Abhay Sinha, a lead analyst at Technavio for research on enterprise application.
The key vendors in the global event management as a service market include Lanyon, Cvent, etouches, Eventbrite, Eventzilla, Regpack, and XING Events.
Top five vendors in the event management as a service market space
Cvent
Cvent offers cloud-based solutions address the entire lifecycle of an event by allowing planners to organize and manage meetings, conferences, and tradeshows. It has an online marketplace that connects event planners and venues through a search engine. The search engine is accessible as a database for accessing information pertaining to hotels and venues. Its solutions include event marketing, online event registration, budgeting and project management, logistics, measurement and reporting, and training. It operates through two segments: Platform subscription and marketing solutions
Key services: Event planning, Event marketing, Event administration, Onsite event management, Software integration, and Measurement and reporting
etouches
etouches is one of the world’s leading providers of event management enterprise software solutions to design and develop team-oriented events and projects. The company offers event management solutions to agencies, event planners, event marketers, trade show organizers, corporations, associations, media companies, non-profit organizations, and professional conference organizer. Some noteworthy clients of etouches include Coca-Cola, Dell, DHL, Financial Times, and MasterCard.
Key products and services: Quad, which is made up of five product modules: eReg, eHome, eMarketing, eSurvey, and eRFP, Pro, which includes the Quad package and additional tools such as eProject, eScheduler, eBudget, eWiki, eSocial, eSeating, eBooth, and eMobile for schedule management, seating, and exhibitor floor plans, and Plus+, which offers add-on solutions to the Quad or Pro packages, including eScan and eSelect.
Eventbrite
Eventbrite is one of the world’s leading online ticketing and event planning companies. The company manages events of all types, including event academies, classes and workshops, conferences, endurance events, food and wine events, music festivals, fundraising events, performing arts (multi-day festivals and fairs), and political events. It is supported by a strong partner, investor network and customer base in over 190 countries. Some of its investors include Tiger Global, Sequoia Capital, DAG Ventures, and Tenaya Capital. In addition, it has offices in the US and the UK.
Key products and services: Classes and workshops, Conferences, Endurance events, Event academics, Food and wine events, Music festivals, Fundraising events, Performing arts, and Political events
Eventzilla
Eventzilla provides cost-effective cloud-based event management software and registration solutions for organizers both big and small. The solutions offered by the company help the organizers sell tickets online and manage attendees through a single integrated application.
Key products and services: Classes and workshops, Conferences, Endurance events, Event academics, Food and wine events, Festivals, Fundraising events, Sports events, Parties, and Political events
Regpack
Regpack provides online registration, payment, and user management systems that enables organizations to register applicants swiftly and effectively. It caters to more than 3,000 organizations across the globe, including NGOs and corporate organizations. The solutions offered by Regpack help in the automating registration process.
Key products and services: Classes and workshops, Conferences, Endurance events, Event academics, Food and wine events, Festivals, Fundraising events, Sports events, Parties, and Political events
Other prominent vendors in this market include Bizzabo, CadmiumCD, Certain, Dean Evans and Associates, Profit Systems, iRez Systems, KweekWeek, Lyyti, Member Solutions, PlanetReg, Planning Pod, RegPoint Solutions, ReServe Interactive, and Ungerboeck Systems International.
A more detailed analysis is available in the Technavio report, Global Event Management as a Service Market 2016-2020. Technavio also customizes reports by other regions and specific segments upon request.
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