Global digital advertising services market to grow at a CAGR of over 12% by 2020
Procurement market intelligence analysts have announced the top five leading suppliers for the digital advertising services market in their latest research report. The market is driven primarily by the need for cost-effective marketing channels among organizations. The need for such cost-effective marketing channel is augmented further by the increasing popularity of digital marketing and advertising.
This category spend intelligence report is based on the synthesis, analysis, and interpretation of information about the global digital advertising services market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.
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Competitive market landscape
The supply market is witnessing an increase in competition owing to the emergence of new brands such as Firstborn and Gyro. The digital advertising market is driven by localization and regionalization of advertising campaigns. Therefore, buyers are looking to de-bundle the strategy and design activities of campaigns from production and execution activities.
According to Angad Singh, a category specialist at Technavio, “The global advertising market is transitioning from the conventional approach to online advertising and marketing. This increase in the preference for digital marketing is attributable to its improved efficacy and ability to generate revenue and facilitate savings. Such as an approach also enables buyers to leverage opportunities to reinvest in additional digital advertising efforts and channels.”
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Top five vendors in the digital advertising services market space
Group M
Group M, the world’s leading global media investment management company, provides expert assistance to clients in the realms of trading, content creation, digital communications, new businesses, finance, and proprietary tool development. The company helps deliver campaigns in key digital sectors such as search, mobile, social, creative, and business analytics. GroupM optimizes category spend and maximizes the value gains by leveraging mobile media, mobile advertising networks, and application development, as well as social monitoring and social media platform development for its mobile campaigns.
Key services: Trading strategic media touch points, Digital media advertising, Digital strategy and trading, Innovative cross-media solutions, and Entertainment and sports marketing consultancy.
Leo Burnett Worldwide
Leo Burnett Worldwide is one of the largest global digital agency networks in the global digital advertising services market. The company specialized and offers its expertise in domains including integrated direct marketing, brand navigation, design optimization, and promotions
Key services: Integrated and direct marketing, Strategic planning, Digital marketing, Media and mobile, Promotions, and Design and optimization.
BBDO (Batten, Barton, Durstine & Osborn)
BBDO is a worldwide leader in the supply of advertising, digital strategy, digital media, and direct marketing services across the globe. It is also the largest of the three global agency networks in Omnicom’s portfolio. The company’s service capabilities can be further classified into three divisions: advertising, integrated marketing, (direct marketing, professional digital media marketing, and website designation), and customer relations (PR and social relationship maintenance).
Key services: Digital media advertising, Digital strategy and marketing, Direct marketing, and E-commerce.
BlueFocus Group
One of the most recognized communications group globally, BlueFocus Group has a solid brand reputing in the digital advertising market. Some of the key strengths of the company include its extensive media networks, strong resources, and capable professional teams. BlueFocus Group currently provides an assortment of services in the areas of marketing and brand management.
Key services: Digital and social marketing, Digital media advertising, Omni-channel e-marketing operation, O2O platform optimization, and Intelligent mobile marketing.
OgilvyOne Worldwide
OgilvyOne helps clients develop businesses by helping them to get better insights about their client base. It makes use of actionable data to provide deeper insights and enhance marketing opportunities for clients. The company also helps clients design, deploy, and optimize marketing technology solutions for successful e-marketing campaigns. DAVE is OgilvyOne’s unique process that is used for developing successful, digitally-driven customer engagement solutions for clients.
Key products: Brand building, CMR solutions, Data and analytics, Direct digital marketing, Integrated marketing solutions, and Performance marketing and media.
A more detailed analysis is available in the procurement market intelligence report titled, ‘Global Digital Advertising Services – Procurement Market Intelligence 2016’.
