Key vendors are focusing on passenger safety which will increase the demand for camera modules

Technavio, a company that develops over 2000 pieces of research every year and covers more than 500 technologies across 80 countries, has announced the top five leading vendors for the global automotive blind spot detection market in their latest research report. This report also lists five other prominent vendors who are expected to contribute to this market’s growth between 2016-2020.

To identify the top vendors, Technavio’s market research analysts have considered a combination of top down and bottom up approaches, wherein our in-house databases have been used to arrive at the global BSD market.

This Technavio report, under automotive electronics vertical, is based on the synthesis, analysis, and interpretation of information about the global automotive blind spot detection market collected from specialized sources. The analysts have derived insights using a mix of primary and secondary research with an aim to provide a holistic picture of the market.

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Competitive vendor landscape

The market consists of intense competition with major players present in the market. The long existence of big companies arms them with the core knowledge about the industry that is advantageous. These advantages include a deep understanding of the industry, as well as the creation of bonds with the supply ecosystem. The presence of the experienced key vendors leaves little scope for the new entrants.  The growing competition compels the vendors to focus all their available operating income on preventing competitive combat.

“Automobile manufacturers are focusing on the usage of CMOS image sensors in the camera modules to equip their vehicles with more convenience and safety functionalities. In CMOS image sensors, every pixel has its charge-to-voltage conversion and the sensor often includes digitizer circuits, noise correction, and amplifiers. They also help in generating blur-free rear-view images, even in low light and can work effectively under the extreme weather conditions,” says Siddarth Jaiswal, a lead analyst at Technavio for research on automotive electronics.

CMOS image sensors are increasingly used in ADAS such as LDWS, lane assist system, BSD, FCW, and pedestrian detection and protection system. These CMOS image sensors are AEC Q100 certified, which ensure their quick acceptance in most of the automotive safety applications and helps in reducing design-in cycle time.

Top five vendors in the automotive blind spot detection market space

Autoliv

The company is the automotive safety equipment supplier and manufactures seatbelts, active safety systems, airbags, passive safety systems, and steering wheels, among others. The driver assistance safety technology used by Autoliv uses wide range radar sensors, which provide detailed information about the object. The signals transmitted by radar on detecting an object within proximity of potential threat warns the driver by sending appropriate warning signals, both audio and visual to prevent a collision. The company is taking huge strides toward their vision of “Saving more lives” by developing innovative automotive night vision technologies, which would help to achieve autonomous driving in the future.

Some key products: Radar systems, vision systems, airbags, etc.

Bosch

Bosch is the world’s largest supplier of automotive components and deals with manufacturing various products such as industrial products, automotive components, and building products. Automotive components contribute to around 60% of Bosch’s total revenues. As a leading technology and services company, Bosch focuses on their core competencies in automotive and industrial technologies to improve the quality of life, with solutions that are both innovative and beneficial. As inventors of many technologies, they strive for sustained economic success and leading market position.

Some key products: Rear cross traffic alert system (RCTAS), traction control system (TCS), pedestrian protection, etc.

Continental

Continental offers products and services for automotive and rubber industries. The company deals with the manufacturing of rubberized fabrics, soft rubber products, and solid tires for carriages and bicycles. It has incurred huge investment for R&D purpose to survive the intense competition.

Key products: Heads-up display, customer specific instrumentation, display solutions, platform single instrumentation, and software toolchain.

Delphi

Delphi is a global technology company that offers a varied range of products and solutions for automotive and commercial vehicle sectors which help in making vehicles safe, eco-friendly, and cost-effective. The company has a strong geographical presence across the world. It has unveiled the next generation fuel injection systems for commercial vehicles; the second generation of HPDI injector and range of high-pressure systems in 2014. Delphi is striving for innovations in automotive solutions by developing intelligent solutions and systems that encompass optimum engine performance and bring new levels of intuitive connectivity into the driving experience.

Some key products: Active safety systems, transmission management systems, body electronics, etc.

Harman International

HARMAN International develops, manufactures, and markets high-quality and high-fidelity audio products, lighting solutions, digitally integrated audio systems, infotainment systems, and electronic systems. M&A deals point towards telematics and connected car technology focus. Some of its recent M&A deals include with Symphony Teleca for enhancing capabilities on telematics software services and Redbend for software management for connected devices among others. The company also partnered with several technology companies and is involved in strategic collaborations.

Other prominent vendors in this market include Ficosa, Hella, ZF-TRW, Valeo, and Samvardhana Motherson Reflectec.

A more detailed analysis is available in the Technavio report, ‘Global Automotive Blind Spot Detection Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.

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