The online language learning market in the US was valued at more than USD 599 million in 2016 and is expected to surpass USD 905 million by 2020, says Technavio.
Technavio has announced its latest market research report on online language learning in the US for the forecast period, 2017-2021. This market analysis, under the education technology vertical, discusses the major drivers and key emerging trends that will influence the growth of the online language learning market in the US during the forecast period. Some of the top vendors listed in this industry analysis include Linguatronics, Pearson ELT, Rosetta Stone, and Sanako.
“Through content analytics enables content creators to pinpoint areas of learning that need enhancement, they are able to garner crucial data on specific learners of a particular course. Simultaneously, they are also able to delve into identifying the key areas where the course or study materials are uncompetitive,” says Jhansi Mary, a lead analyst at Technavio for education technology.
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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Flexibility in learning
The increasing preference for online language learning can be attributed primarily to the flexibility it offers with respect to accessing the information, completing the course, and ability to access information at any given point of time. Language learning through cloud platforms brings about portability and flexibility in terms of accessing content from anywhere and anytime. As a result, a learner equipped with a computing device and Internet connectivity can avail language learning services and courses. Furthermore, the situation is complemented with the rise in the adoption of mobile devices in the workspace and campuses.
Significant demand from organizations
Companies in the US are extending their workspaces to improve collaborations pertaining to project and task management among teams locally and globally. Knowledge of languages becomes imperative for their successful expansion into emerging economies that hold promising growth options. Language learning helps them collaborate with foreign clients while fostering stronger relationships, especially with large corporations. Organizations are keen on providing language learning training to make employees well-versed with industry-specific terminology. These types of training are now provided through online media, thus, creating a greater demand for online language learning.
Increase in m-learning
The increasing use of mobile technology and applications among corporates and institutions is propelling the adoption of m-learning in the global market. Vendors of language learning products are using mobile apps as a strong medium of content delivery and content centralization to reduce logistical costs. Language learning through mobile devices supports ubiquitous learning that uses the just-in-time learning methodology, enabling the provision of information to end-users on demand. Vendors such as OKpanda and Rosetta Stone provide apps to corporates, students, and individual users to access content from anywhere whenever they need.
Some of the other prominent vendors identified in this report are Edusoft, Houghton Mifflin Harcourt, Macmillan Education, McGraw-Hill Education, OKpanda, Onwards Learning, Oxford University Press, Sanoma, and Voxy.
This research report includes an in-depth analysis, market shares, and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, and key financials. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Online Language Learning Market in the US 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
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