London, 07 August 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Digital Terrestrial Transmission Market in the US 2014-2018, which is expected to grow at a CAGR of 6.42 percent during the forecast period of 2013-2018.
DTT is an upgrade of analog television and a technological evolution of broadcast TV. It uses earthbound circuits to broadcast and does not use a satellite. DTT signals are land-based signals and hence are known as terrestrial signals. DTT is the largest free-to-air TV platform. The growth of the market is mainly attributed to the digitization of TV networks, demand for high-quality video, and need for more TV channels. The network providers are constantly updating their networks as a result of the advances in technology.
Key Market Drivers
- Spectrum Efficiency and Increased Transmission Capacity
- Robust and Improved Signal Quality
- Increase in Demand for High-quality Video
- Dynamic Impact on Competition and Innovation
- Increased Preference for VOD Services
- Increase in Pay-TV Subscribers
- Increase in Number of TV Channel
- Supports Add-on Services
Key Market Trends
- Increase in TV Network Digitization
- Increase in M&As
- High Transmission and Compression Efficiency
- Growing Demand for OTT Applications
- Increased Use of Interactive TV
- Bundled Services
“Digitization of TV networks will provide consumers with a wide range of channels and better picture quality. It will also help service providers provide more channels at a low cost,” says Faisal Ghaus, Vice President of TechNavio.
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
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