This market research report provides an in-depth analysis of the global dried soup market by distribution channels (hypermarkets and supermarkets, convenience stores, cash and carry stores, and others) and by geographical segmentation (the Americas, APAC, Europe and MEA). Key vendors in this market are Campbell, Kraft Heinz, Nestlé, and Unilever.
Technavio has released a new market research report on the global dried soup market, which is expected to grow at a CAGR of 4% between 2016 and 2020. The demand for convenient food products has led to increased demand for ready-to-eat and instant food products, including instant soup. Consumers are preferring convenient and instantly prepared foods. Dried soups are considered healthy, and they are also less prone to contamination or spoilage. They provide a healthy and convenient snack or meal option. Europe is the market leader for sales of dried soups, where the consumers are increasingly opting out for convenience food that require minimal preparation time.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Vendors are using innovative packaging materials and methods so that the shelf life of a product can be extended and to get consumer attention. Good packaging offers better protection during use. For instance, a recent packaging trend is the use of stand-up pouches. Lightweight materials are used to minimize environmental impact and also easy to open. Moreover, such packaging also makes it easy to ship products to distribution centers across the globe and propel demand for different flavors in dried soups during the forecast period and beyond,” says Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research
The demand for gluten-free food has been on the rise, owing to several problems associated with gluten consumption. This has pushed vendors to come up with various gluten-free soup products. For instance, Boulder Organic has introduced two new soup products, Chicken Quinoa & Kale and Chicken Vegetable Chili, which are claimed to be made from organic, gluten-free, and non-GMO ingredients. Also, vendors are coming up with new flavors to meet the consumer demand. Batchelors launched a new range of dry soups under the brand name Deliciously Thick in different flavors such as Thai Inspired Chicken & Sweet Potato, Mediterranean Style Tomato & Red Pepper, Southern Style Pulled Pork, and Classic Carrot & Coriander.
The leading vendors in the global dried soup market include Campbell, Kraft Heinz, Nestlé, and Unilever. The market is a dynamic one with many local and international vendors. Competition is very intense, and vendors are working hard to get a larger market share with new products, higher spending on advertising campaigns and innovative packaging. Private brands are gaining ground and are expected to threaten the leadership positions of leading vendors during the forecast period.
A more detailed analysis is available in the Technavio report, Global Dried Soup Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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