This market research study presents a detailed segmentation of the global diaper market by distribution channel (online and offline), by product type (disposable diapers, training diapers, cloth diapers, baby swim pants, and biodegradable diapers), and by geography (Americas, APAC, and EMEA). The key vendors identified in the market are Kao, Kimberly-Clark, P&G, SCA, and Unicharm.
Technavio has released a new market research report on the global diaper market, which is expected to grow at a CAGR of 5% between 2016 and 2020. The growing aging population, the introduction of biodegradable diapers, and the increasing awareness regarding the benefits of maintaining personal hygiene are the key growth drivers for the global diaper market. The Americas dominate the global diaper market, accounting for 35% of the total market share. Immense popularity of diapers and their high adoption rate is the major driver of this region’s growth.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Of late, the vendors in the market are focusing towards fluffless diapers. An augmented demand for comfortable and eco-friendly diapers has led manufacturers to shift their focus on reverse engineering to produce diapers without the fluff pulp. The fluffless diapers are more comfortable than the conventional diapers. Also, these diapers are eco-friendly, as they eliminate the need for cutting down trees for fluff pulp. The core of these diapers is made of a superabsorbent polymer sandwiched between two layers, and this novel design allows for better liquid retention. Moreover, the fluffless diapers are specially designed in a way to contain more liquid by breaking the polymer bonds to increase the space in the diaper,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research
During 2015, the offline segment dominated the market and accounted for close to 88% of the market share by revenue, clearly indicating that majority of consumers prefer to buy diapers from brick-and-mortar stores. One of the main reasons for the high sales of diapers from stores, especially in developing countries, is low Internet penetration.
The key vendors in the global diaper market are Kao, Kimberly-Clark, P&G, SCA, and Unicharm. This market is highly competitive with the vendors competing to gain market share. The prevailing competition and advances in technology pose challenges for the vendors. These vendors compete on the basis of product differentiation, product portfolios, technology, manufacturing capacity, and pricing. With the rising demand for quality and eco-friendly products, the market is expected to witness an influx of new product launches which will drive the market in the next five years.
A more detailed analysis is available in the Technavio report, Global Diaper Market 2016-2020.
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