London, 05 August 2015 – Technavio has published a new report on the global online video platform market, which is expected to grow at a CAGR of more than 14% from 2015-2019.
About the Report
According to the new report by Technavio, digital media and marketing professionals have been increasing their expenditure on online video advertisements to attract consumers. These advertisements have proven to be more effective than TV commercials by helping the brand produce more visibility and views.
“The number of consumers who watch online video advertisements have taken precedence over the TV commercial viewers, hence advertising firms are creating more online video advertisements. This development will boost the market growth in the forecast period,” says Faisal Ghaus, Vice President of Technavio.
The latest report by Technavio also underlines the introduction of video analytics, which is driven by the increased number of online forums.
“Majority of vendors in the market offer analytics solutions that track the number of viewers at any given time, along with videos viewed, viewing rate, geographic distribution, and real-time data about upload and download speed,” elaborates Ghaus.
Market Scope and Calculation of Market Size
The new Technavio report covers the present scenario and growth prospects of the global online video platform market from 2015-2019. To calculate the market size, we considered revenue generated from new subscriptions, technical support, and software maintenance.
Key Information Covered in the Report:
Key Vendors:
- Brightcove
- Kaltura
- Ooyala (Telstra)
- thePlatform
Market Growth Drivers:
- Growing requirement from online advertising industry
- For a full detailed list, view our report.
Market Challenges:
- Presence of open-source video platforms
- For a full detailed list, view our report.
Market Trends:
- Introduction of video analytics
- For a full detailed list, view our report.
https://www.technavio.com/%3Cp%3E%3Cstrong%3E%3Ca%20href%3D%22http%3A//ww…
