London, 03 October 2015 – Technavio has published a new report on the global augmented reality (AR) market, which is expected to grow at a CAGR of over 88% from 2015-2019.
About the Report
According to the latest report by Technavio, several advertisers are experimenting with AR technology to allow consumers to interact better with their brands. For instance, individuals in front of an electronics store can flash their smartphones at the store and obtain information about the latest gadgets that might interest them.
“Some advertisers have also developed head-mounted displays that allow customers to view ads relevant to their interests by pointing at certain advertisement spaces,” says Faisal Ghaus, Vice President of Technavio.
The latest report by Technavio also accentuates the simultaneous localization and mapping (SLAM) technology, which is a popular and important autonomous mapping and navigation technique in mobile robotics.
“SLAM is the ideal technology for AR as it gives a markerless experience instead of a marker-based AR, where images need to be printed out,” adds Ghaus.
Market Scope and Calculation of Market Size
The new Technavio report covers the present scenario and growth prospects of the global augmented reality market from 2015-2019. The revenue generated by vendors developing engines, software, and hardware for a particular device is calculated.
Key Information Covered in the Report:
Key Vendors:
- Atheer Labs
- Aurasma
- Blippar
- Catchoom
- Cinoptics
- DAQRI
- Meta
- Metaio
- NGRAIN
- Lumus
- ODG
- Optinvent
- Qualcomm
- Sensics
- Sieko Epson
Market Growth Drivers:
- Increase in smart glasses manufacturers
- For a full detailed list, view our report.
Market Challenges:
- Poor design of AR hardware
- For a full detailed list, view our report.
Market Trends:
- SLAM technology
- For a full detailed list, view our report.
https://www.technavio.com/%3Cp%3E%3Cstrong%3E%3Ca%20href%3D%22http%3A//ww…
