RFID smart antenna: Key market research findings
- The Americas dominate the market geographically
- Increasing applications of RFID systems
- Key vendors – Alien Technology, Honeywell, Impinj, and Zebra
Technavio’s market research analysts predict the global RFID smart antenna market to grow at a CAGR of around 13% between 2016 and 2020. The growth of this market is spurred by the increase in omni channel retailing. With the growing penetration of Internet and improving network infrastructure, retailers have started increasing their reach and revolutionized the customer’s shopping experience through e-commerce and m-commerce strategies. RFID technology helps retailers get accurate information about the movement of goods through the supply chain, and increases inventory visibility from 50%-60% to above 90%. During 2015, the global RFID smart antenna market was dominated by the Americas with a market share of more than 50%. Increasing popularity of smart factories in the region will fuel further growth in the RFID smart antenna market in the Americas during the forecast period.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“The emergence of IoT has created large potential target markets for RFID technology globally. RFID is considered as a key component for bridging the communication between the appliances and devices. The emergence of smart homes, on the other hand, is also one of the key IoT applications where RFID smart antennas will be adopted extensively in the coming years,” says Sunil Kumar Singh, Lead Analyst, Hardware & Semiconductor, Technavio Research.
RFID smart antennas integrated into RFID systems are selected on the basis of radiation resistance, resistive losses, bandwidth, and feed impedance. RFID smart antennas transmit and emit both electrical and magnetic properties and operate around a wide range of frequencies to contain the reliability of the information collected. As a result, the reliability of RFID systems has increased over time, which in turn, has resulted in an increase in demand for RFID systems. RFID systems are used for asset tracking, and it has been observed that the major applications of such systems are more useful in retail and logistics environments.
The key vendors in the global RFID smart antennas market include Alien Technology, Honeywell, Impinj, and Zebra. The global RFID smart antenna market is characterized by a large number of players. This has intensified the competition among the vendors and increased price pressures from the system integrators due to the declining ASPs of RFID key components. The volume of tags shipped every year is high as compared to the readers. As a result, the vendors tend to establish partnerships with the tag and reader manufacturers to sustain competition in the market. However, in most cases, the RFID system providers tend to manufacture antennas, tags, and readers in-house. In this scenario, the entire supply chain is controlled by the vendors themselves and can reduce the cost of the entire system and the cost of deployment at the end-user location. However, this has an adverse effect on the vendors who are not integrated vertically. They continuously face price pressures and tend to face declining profitability due to the reducing cost of the entire product line that is supplied to the customers.
A more detailed analysis is available in the Technavio report, Global RFID Smart Antenna Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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