Maternity personal care: Key market research findings
- APAC dominates the market geographically
- Stretch marks prevention products account for a majority of the market’s revenue
- Key vendors – C Research, E.T. Browne Drug, Lansinoh Laboratories, Medela, Motherlove, and Union-Swiss
Technavio’s market research analysts predict the global market for maternity personal care products to grow at a CAGR of almost 5% between 2016 and 2020. The growth of the market is spurred by the increased focus on marketing initiatives. Vendors in the market are focusing more on launching unique marketing initiatives to increase their profit margins, enhance their consumer base, and have a competitive edge over their counterparts. Vendors are trying to reinforce brand loyalty by increasing their digital and social media advertising and marketing, and point of sale marketing in pharmacies. During 2015, the global market was dominated by the APAC region with a market share of more than 50%. The presence of a large population base of women belonging to the age group of 25 to 35 years in the region is expected to fuel growth in the maternity personal care products market in APAC during the forecasted period.
The new market research report from Technavio presents a breakdown and analysis of the maternity personal care segments based on the product.
“The market is currently witnessing an upsurge in the demand for natural and organic products. Growing awareness about the harmful effects of chemicals found in most personal care products for regular use is triggering a rise in the demand for natural and organic maternity personal care products such as facial cleansers and skin moisturizers. Vendors are also launching natural and organic maternity personal care products to gain more market shares,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research.
During 2015, the stretch marks prevention products segment dominated the global maternity personal care products market. The growth of this segment can be accredited to consumers’ desire for healthy and hydrated skin during pregnancy. These products are available in different forms such as creams, lotions, sprays, and oils. Some examples of popular brands in the stretch marks prevention products segment include Palmer’s, Mama Mio, Bio-Oil, Mustela, and Aleva.
The key vendors in the market include C Research, E.T. Browne Drug, Lansinoh Laboratories, Medela, Motherlove, and Union-Swiss. The market is characterized by the presence of well-diversified international and regional vendors. Regional players are finding it difficult to compete with international players in terms of quality, technology, and price. Players in the market are constantly looking for ways to enhance their quality by focusing on innovative products, packaging, and marketing strategies. Competition in the market is expected to intensify in the coming years with international vendors increasing their footprints, product line extensions, and technological advances.
A more detailed analysis is available in the Technavio report, Global Maternity Personal Care Products Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
